Ultimate Ears Teams with Willow Smith to Support Black Girls CODE and Drive Change for Underrepresented Communities Within the Tech Industry
October 11 2021 - 09:00AM
Business Wire
Commitment to the non-profit organization
includes an impactful monetary donation, mentorship opportunities,
technical workshops and more
Ultimate Ears, a Logitech brand, is proud to announce an
official partnership with Black Girls CODE (BGC), the
not-for-profit organization that focuses on providing technology
education for Black girls. Black Girls CODE aims to help address
barriers disproportionately faced by young women of color in the
tech sector.
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Ultimate Ears Teams with Willow Smith to
Support Black Girls CODE (Photo: Business Wire)
This partnership stems from Ultimate Ears’ recent campaign with
American artist and visionary Willow Smith. Today, Smith further
celebrates this partnership with her performance in New York, in
honor of International Day of the Girl. As a supporter of Black
Girl’s CODE, self-proclaimed “STEM geek” and strong passion for
bringing more female minds into what she calls a “man’s world,”
Smith is hoping to further educate future generations on the
broader impact technology has on our society.
Ultimate Ears is thrilled to support this through its
partnership with BGC across the organization’s 15 chapters. To kick
things off, the team is making a monetary donation, as well as
creating mentorship opportunities and tech workshops for BGC
members. BGC is a natural fit for Ultimate Ears and Willow Smith
given their organic passion for diversity, equity and
inclusion.
“We are so thankful to have the support of Ultimate Ears and
Willow Smith to help further amplify the Black Girls CODE movement
in establishing equal representation of Black women and girls in
the tech sector,” said Kimberly Bryant, founder of Black Girls
CODE. “Together with like-minded partners helping to drive change,
we are creating stronger economies and more equitable societies -
ultimately realizing the true potential of democracy through
diversity and inclusion.”
“Ever since I was little, I’ve been an admitted ‘STEM geek’ with
a passion for technology. This is why I am thrilled to partner with
Black Girls CODE and Ultimate Ears as a way to break the mold not
just through my UE FITS, but to spark a conversation around female
empowerment within the technology space,” said Willow Smith. “It is
important to me and for others to be able to use my platform to
help advocate for causes I believe in, one of which is to empower
our future generation of female minds in underrepresented
spaces.”
"We teamed with Willow Smith to help show the transformative
power of UE FITS, our custom-molded earbuds, and part of the
partnership was to allow Willow to have full creative freedom,”
said Jonah Staw, general manager of Ultimate Ears Earbuds. “Willow
has a mission to help drive change for women of color, and by
introducing us to Black Girls CODE, we can support our shared
vision of fostering diversity, equity and inclusion in everything
we do."
The new mentorship program from Ultimate Ears and Logitech will
offer participants an opportunity to learn from experts across the
company’s engineering and development teams to gain knowledge
across all things STEM. The donation funds will be used to support
Black Girls CODE's STEM programs, offering girls from
underrepresented communities the opportunity to become the future
leaders and innovators in technology.”
About Black Girls CODE
Launched in 2011, Black Girls CODE (BGC) builds pathways for
Black girls to embrace the current tech marketplace as builders and
creators by introducing them to skills in computer programming and
technology. By reaching out to the community through these
programs, Black Girls CODE provides girls, from underrepresented
communities, instruction in technology areas such as web design,
robotics, gaming, mobile app development and more. By cultivating
the next generation of developers, we hope to grow the number of
women of color in technology and give underrepresented girls a
chance to become the future leaders in technology and the masters
of their technological worlds. Black Girls CODE aspires to teach 1
million girls of color to code by 2040. Black Girls CODE has been
recognized as a transformative global movement fueled by the impact
of our chapters across the US and abroad. Since 2011, across 15
chapter cities in the U.S. and abroad, BGC has produced technology
focused programs for more than 30,000 students.
About Ultimate Ears
Ultimate Ears is transforming the way people experience music
together, wherever life takes them. Ultimate Ears first
revolutionized the way artists interact with their concert
audiences by reinventing the on-stage monitor, turning it into a
custom-fitted earphone. Today, Ultimate Ears, a brand of Logitech
International, continues to bring music to life with its
award-winning family of wireless speakers. Founded in 1981,
Logitech International is a Swiss public company listed on the SIX
Swiss Exchange (LOGN) and on the Nasdaq Global Select Market
(LOGI). Learn more at ultimateears.com or connect with us on
Instagram.
Ultimate Ears, the Ultimate Ears logo, Logitech, HYPERBOOM,
MEGABOOM, BOOM, and PartyUp are trademarks or registered trademarks
of Logitech Europe S.A. and/or its affiliates in the United States
and/or other countries. All other trademarks are the property of
their respective owners.
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Robin Raulf-Sager rraulfsager@logitech.com | 510 713 5160
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