Social Networking App TIYA Collaborates With Disney Animator’s Global ‘MerMay’ Art Challenge
May 05 2022 - 5:00AM
TIYA, a social networking app for online communities backed by
NASDAQ-listed company LIZHI INC. (NASDAQ: LIZI), has officially
announced a new collaboration with Tom Bancroft Studios’ month-long
global MerMay Art Challenge.
MerMay, a yearly drawing prompt event with
millions of artists and viewers joining in the fun, was created by
former Disney animator Tom Bancroft and has found worldwide
popularity and success since starting in 2016. The art challenge
encourages artists and art enthusiasts to draw a new
mermaid-inspired sketch every day for the month of May, using
official MerMay sketch prompts.
In line with the event’s spirit of exploration
and imagination, TIYA aims to reinvent social networking norms and
reimagine how communities and interest groups interact. Partnering
with ANiLEAGUE (an ACG artists alliance) as one of MerMay’s
sponsors, TIYA is participating in various MerMay promotions and
campaigns, including sponsoring MerMay’s May 10th official prompt
and hashtag: #Vibe.
Since making its debut in the US in 2020, TIYA
has emerged as an immensely popular real-time interactive chat app
among young American users, having been downloaded nearly 20
million times worldwide. TIYA’s ‘live’ social networking features
enable its user community and new TIYA users to engage with the
MerMay challenge in a unique and interactive way.
On top of working with Tom Bancroft Studios and
ANiLEAGUE for MerMay, TIYA is also using its own drawing prompts
and releasing its own set of 31 artworks for each day in May,
showcasing male and female mermaids in various themes and
representing different cultures.
“We are very excited to join in on the MerMay
fun and introduce new and exciting ways to bond with friends and
connect with communities through TIYA,” shared TIYA CEO James
Lin.
TIYA aims to accelerate its brand and platform
growth in the US through events and activities like MerMay, which
spur higher user engagement and interaction. The latest version of
the audio-based social app, which has been available globally from
the first quarter of 2022, includes a revamp of the TIYA user
interface.
With key app features that enable ‘live’ social
networking, TIYA offers users a welcoming digital space for
real-time relaxed and candid conversations through audio-based chat
and additional features. The newly redesigned user interface
creates a space that emulates TIYA’s contemporary vision of ‘design
with purpose’.
MerMay was created by accident when Tom Bancroft
drew two teen mermaids chatting with their “shell phones” in hand
while lounging on rocks in the ocean. The sketch went viral on
Facebook, which gave Bancroft the idea to work on a month of
mermaid-themed sketches and call it “MerMay,” because the sketch
took off ahead of the month of May. Bancroft invited his social
media following to join in and the drawing prompt immediately
surged in popularity across the web. Since then, MerMay has run
each year during the month of May. Now in its sixth year, the
illustrations and animations created for the official MerMay 2022
art contest will be judged by a panel of well-respected artists,
including Tom Bancroft himself.
About TIYAFounded in 2019, TIYA
is a social networking app for online communities backed by
NASDAQ-listed company LIZHI INC. (NASDAQ:LIZI). Launched for the US
market in 2020, the TIYA App provides dynamic, interactive
experiences to connect friends and users globally. Featuring a
‘live’ social networking experience, the TIYA App encourages
real-time relaxed and candid conversations expressed with the true
emotions of the human voice.
Headquartered in Singapore, the team consists of
individuals from all over the world including Singapore, the United
States, China, and Japan who are united in their shared vision for
TIYA.
For more information, please visit
https://www.tiya.com or follow @tiyausa on Facebook, Twitter, and
Instagram.
For more information, please
contact:TIYAAlex YangEmail: pr@tiya.com
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