LIZHI Launches “My Friends” Live Status Feature to Further Enhance Social Engagement on Social Audio App TIYA
September 24 2021 - 7:00AM
LIZHI INC. (“LIZHI” or the “Company” or “We”) (NASDAQ: LIZI), a
leading online UGC audio community and interactive audio
entertainment company, has launched a new "My Friends" live
status/mood function on its app, TIYA, a global audio-based social
networking product available for Android and iOS users.
This new feature of the TIYA App is designed to
redefine the traditional contact list found in most social products
and aims to enhance the app’s audio social networking experience by
enabling users to easily find friends with similar status and moods
and deepen existing relationships.
Through the “My Friends” function, TIYA users
can discover their friends’ social intentions and status, such as
whether they want to team up to play games, watch videos together
through the “screen sharing” function, study, or simply chat. The
new feature uses an algorithm-based recommendation engine to
simplify how users can find and interact online with friends with
similar status and moods. With just one click, users can join their
friends’ rooms on the platform to participate in activities using
real-time audio chat, encouraging more user interaction with
existing contacts.
LIZHI is committed to an audio-centric
globalization strategy and to bringing a diverse range of audio
products to a broader user base. TIYA aims to deliver a brand new
social experience for younger generations worldwide by combining
audio innovation with social interaction. Since the beginning of
this year, TIYA’s level of user engagement has continued to grow
rapidly. In June 2021, the number of active chat rooms increased by
more than 180% from March 2021.
“We firmly believe that audio is now a key
element for social media products, as voice-based social networking
continues to be a significant online trend,” said Mr. Jinnan
(Marco) Lai, Founder and Chief Executive Officer of LIZHI. “By
continuously fine-tuning our audio product formats and improving
the efficiency of social audio interaction, we aim to improve the
audio experience and further enhance interaction between TIYA
users.
“We are also continuously improving our
technical capabilities, including optimizing our in-house real-time
audio technology solution – DOREME – to provide efficient
underlying technical support, thereby significantly enhancing the
user-friendliness of our products. As part of our current
globalization strategy, we hope to introduce TIYA to more
international users by leveraging LIZHI's years of experience and
technical expertise in the online audio field.”
About LIZHI INC.LIZHI INC. has
built an audio ecosystem with a global presence consisting of
audio-based social networks, podcast content portfolios and audio
communities. The Company aims to bring people closer together
through voices by its product portfolios. LIZHI's audio-based
social networking product offering, including TIYA App, caters to
users' evolving interest in social interactions in real time online
and enables users to connect with friends having similar interests,
entertain, chat online, and share their daily lives through voices.
LIZHI also offers a vertical podcast platform, LIZHI Podcast, that
provides users with curated content drawn from its extensive
content library built over the years, as well as new podcasts
provided by selected content creators. Since the launch of LIZHI
App in 2013, the Company's flagship platform, LIZHI has cultivated
a vibrant and growing online UGC audio community and interactive
audio entertainment platform where users are encouraged to create,
share, discover and enjoy audio, and experience immersive and
diversified entertainment features through audio. LIZHI envisions a
global audio ecosystem – a place where everyone can be connected
through voices and across cultures. LIZHI INC. has been listed on
Nasdaq since January 2020.
Safe Harbor StatementThis press
release contains forward-looking statements. These statements are
made under the “safe harbor” provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Statements that are not
historical facts, including statements about the Company’s beliefs
and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
those contained in any forward-looking statement. In some cases,
forward-looking statements can be identified by words or phrases
such as “may”, “will,” “expect,” “anticipate,” “target,” “aim,”
“estimate,” “intend,” “plan,” “believe,” “potential,” “continue,”
“is/are likely to” or other similar expressions. Further
information regarding these and other risks, uncertainties or
factors is included in the Company’s filings with the Securities
Exchange Commission. All information provided in this press release
is as of the date of this press release, and the Company does not
undertake any duty to update such information, except as required
under applicable law.
For investor and media inquiries, please
contact:In China:LIZHI INC.IR DepartmentTel: +86 (20)
3866-4265E-mail: ir@lizhi.fm
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