Philadelphia
cream cheese is partnering with award-winning chefs Jeremiah Stone and Fabián Von Hauske Valtierra to deliver a
multi-sensorial and feelings-based dining concept and cookbook
experience.
CHICAGO, July 11,
2022 /PRNewswire/ -- Over the past few years, the
world has been on autopilot. Whether it be monotonous work, cooking
the same family dinners over and over, or mindlessly scrolling
through TikTok, many consumers have forgotten what it feels like
to, well, feel.
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Philadelphia cream cheese, a
Kraft Heinz Company brand, is interrupting life's cruise control by
opening a multisensorial dining concept, Feeladelphia by
Philadelphia cream cheese, where
you don't order food, you order feelings. In addition to the
restaurant, the brand is also releasing The Feeladelphia
Experience: An Immersive Cookbook, a limited-edition 'journey
through the senses' that can be experienced at home, inviting
people to engage in cooking, eating and feeling through food in an
entirely new way.
This one-of-a-kind experience is created in partnership with
Jeremiah Stone and Fabián
Von Hauske Valtierra, head chefs and
owners of Michelin-starred Contra and Wildair. To bring
Feeladelphia to life, diners will be taken on a sensorial and
experiential journey of cream cheese-infused dishes curated just
for this event. Guests will explore, taste, and discover a range of
feelings with each new dish, as they are fully immersed with
captivating visuals, stimulating sounds and sensorial surprises to
enhance each feeling.
"Our brand platform, 'You Don't Just Taste It. You Feel It,' was
inspired by consumer narratives describing how Philadelphia cream cheese goes beyond
incredible taste to stimulate the senses and evoke feeling in every
bite," said Keenan White, Senior
Brand Manager, Philadelphia. "We
wanted to bring that idea to life in a novel way, so we partnered
with two renowned chefs to explore how Philadelphia can transform dishes into a range
of feelings. We're excited to share this unique and immersive
experience with our fans through both the Feeladelphia restaurant
and an experiential cookbook."
Throughout the experience, guests will be taken through a
multi-course tasting menu featuring dishes such as allure,
curiosity, and spontaneity. As a sneak peak, allure
is the restaurant's opening dish, featuring an enticing combination
of cream cheese-infused spreads that not only tempt the taste buds
with a duality of textures, but also entice the eyes as they're
placed atop a homemade baked cracker in a captivating
checker-pattern. The dish is then topped with Kaluga caviar, adding
an additional pop of flavor and texture that compliments the
dueling spreads. Throughout the menu, guests will experience a
range of textures, temperatures, visuals, and flavors, opening
their worlds to Philadelphia's
unique ability to transform any dish into a feeling.
"For us, feelings and food are always connected, so when the
team at Philadelphia presented
this concept, we felt inspired to create a bespoke menu based on
real feelings versus specific ingredients," said Chef Fabián
Von Hauske Valtierra. "The dishes
all feature Philadelphia Cream Cheese and allow guests to explore
in an entirely new way," added Chef Jeremiah Stone.
Feeladelphia will be open in New York
City for a limited time only from July 14-16. Reservations are on a first-come
first-serve basis and Philadelphia
fans can visit OpenTable at 12:00 p.m.
ET on July 11, 2022 to book a
reservation for the three-hour multi-sensorial experience. The
Feeladelphia dining experience will be $35 per person, with all proceeds donated to
charity.
For those unable to visit the restaurant, fans can engage their
senses at home with the limited-edition Feeladelphia Experience: An
Immersive Cookbook.
Unlike an ordinary cookbook - in addition to featuring a variety
of recipes, including some of those served at the Feeladelphia
restaurant, fans will engage all of their senses from cover to
cover with stimulating storytelling that includes edible pages,
interactive scents, curated sonic experiences and much more! The
cookbook will be available for pre-order beginning July 11, 2022 at 12:00
p.m. ET, by visiting Feeladelphiacookbook.com.
For more information on the Feeladelphia restaurant or to
pre-order the Feeladelphia Experience: An Immersive Cookbook follow
@phillycreamchs on Instagram and Twitter.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq:
KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers
are at the center of everything we do. With 2020 net sales of
approximately $26 billion, we are
committed to growing our iconic and emerging food and beverage
brands on a global scale. We leverage our scale and agility to
unleash the full power of Kraft Heinz across a portfolio of six
consumer-driven product platforms. As global citizens, we're
dedicated to making a sustainable, ethical impact while helping
feed the world in healthy, responsible ways. Learn more about our
journey by visiting ww.kraftheinzcompany.com or following us on
LinkedIn and Twitter.
ABOUT CHEFS JEREMIAH STONE AND FABIÁN VON HAUSKE
VALTIERRA
Chef-owners of Contra, Wildair and Peoples,
Jeremiah Stone and Fabian von Hauske Valtierra pride themselves on
cooking ambitious yet accessible food. Inspired by their personal
histories and the culinary traditions found in New York's Lower East Side, in 2014 they
opened Contra, a tasting menu-only restaurant, which has held one
Michelin star since 2016. Wildair, a casual wine bar, followed in
2015 and quickly gained recognition from The New York Times, which awarded it two stars and Bon
Appetit, which named it a Best New Restaurant 2016. In 2019, the
pair opened Peoples, a wine shop and accompanying wine bar in The
Market Line at Essex Crossing. Stone and von Hauske Valtierra's cooking has earned them
accolades such as Bloomberg "Ones to Watch" (2019), GQ "Chefs of
the Year" (2018) and Food & Wine "Best New Chefs" (2016),
Forbes "30 Under 30" (2016), Conde Nast Travelers "10 Young Chefs
to Watch" (2016).
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SOURCE Kraft Heinz