KRAFT Macaroni & Cheese Dinner Announces FLVRS CLUB With New Flavor Boosts Seasoning Mixes to Amp up Your Bowl of Macaroni & Cheese Dinner
October 19 2021 - 6:00AM
Business Wire
FLVRS CLUB Members Will Get the Chance to Be
One of the First to Try Limited-Edition Pizza, Buffalo, and Ranch
Flavor Boosts Seasoning Mixes Before They Hit Retail Shelves in
2022
Today, KRAFT® Macaroni & Cheese Dinner announces the newest
club fit only for its biggest super fans. Introducing KRAFT FLVRS
CLUB, a club from the iconic mac & cheese brand celebrating new
KRAFT Flavor Boosts seasoning mixes that bring the classic flavor
of mac & cheese to a new level. Club members will get a chance
to be the first to try the new Flavor Boosts: pizza, ranch, and
buffalo before they hit shelves, as well as the chance to receive
limited-edition Flavor Boost themed merchandise.
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the full release here:
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As the brand who brought you pumpkin spice mac & cheese last
fall, pink-colored candy mac & cheese on Valentine’s Day, and
KRAFT Mac & Cheese flavored ice cream to celebrate National Mac
& Cheese Day this summer, Flavor Boosts are the latest
iteration in experiencing the comfort of KRAFT Macaroni &
Cheese Dinner in a new way. Flavor Boosts allow mac & cheese
fans to combine the beloved flavors of cheesy pizza, tangy buffalo,
and creamy ranch with the comforting, classic, and cheesy flavor of
KRAFT Macaroni & Cheese Dinner all in one bowl. From those who
are classic preparation purists to the experimental flavor
connoisseurs, every mac & cheese fan will be able to try Flavor
Boosts when they launch and hold a permanent spot on grocery
shelves starting in early 2022.
“We know die-hard fans of KRAFT Macaroni & Cheese Dinner are
always excited by new ways to enjoy a comforting bowl of our iconic
mac & cheese,” said Maya McDonald, Marketing Activation Lead at
Kraft Heinz. “The FLVRS Club is for those fans willing to expand
their mac & cheese horizons with these limited-edition packets
that bring flavors we love to our favorite comfort food.”
Fans who join the FLVRS CLUB will be alerted on KRAFT Macaroni
& Cheese Dinner social channels of new Flavor Boosts drops and
have the chance to try them before they arrive in store beginning
early 2022. Each delivery also comes with limited-edition
merchandise that pairs with each flavor: a sports jersey for
buffalo, plush hoodie for ranch, and a jacket for pizza. To sign up
for the FLVRS CLUB and register to be eligible for Flavor Boost
drops, macaroni & cheese fans can visit www.KraftFlvrs.com.
Once you’ve joined the FLVRS Club, share it using #FLVRSClub on
Twitter @kraftmacncheese, Instagram @Kraft_MacandCheese, and
Facebook @KraftMacaroniandCheese.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20211019005126/en/
ALISON BROD MARKETING + COMMUNICATIONS 212-230-1800
kraftheinz@abmc-us.com Jenna Thornton The Kraft Heinz Company
Jenna.Thornton@kraftheinz.com
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