Ketchup Has Never Been Spookier: HEINZ Tomato Blood Ketchup Haunts National Grocery Stores, Just in Time for Halloween
October 12 2021 - 11:15AM
Business Wire
America’s Favorite Ketchup returns with HEINZ
Tomato Blood Ketchup, new HEINZ Tomato Blood Costume Kit and
first-ever HEINZ Halloween Store in LA
For years, condiment lovers have used HEINZ Ketchup to add
deliciously convincing “blood” to their Halloween celebrations.
This Halloween, HEINZ is bringing the magic to the spookiest night
of the year by unleashing HEINZ Tomato Blood Ketchup at
national grocery stores, opening the first-ever HEINZ Halloween
Store, and making it easy to design the perfect costume with
the new HEINZ Tomato Blood Costume Kit.
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the full release here:
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America’s Favorite Ketchup returns with
HEINZ Tomato Blood Ketchup, new HEINZ Tomato Blood Costume Kit and
first-ever HEINZ Halloween Store in LA (Photo: Business Wire)
HEINZ Tomato Blood Ketchup is the creepiest condiment to add to
your dinner table and will be haunting grocery stores nationwide
and on HeinzHalloween.com through the month of October. HEINZ can
confirm only the juiciest, ripest tomatoes were harmed in the
making of delicious HEINZ Tomato Blood Ketchup. Dip if you
dare!
HEINZ is giving fans the full Halloween experience by opening
its first-ever pop-up HEINZ Halloween Store. Starting Oct. 21, Los
Angeles-area fans are invited to visit the store at Santa Monica
Place where they can purchase HEINZ Halloween merch and start
creating their costume using HEINZ Tomato Blood Ketchup at the
store’s interactive “drip stations.”
Can’t be there in-person? The HEINZ Halloween Store will be
livestreamed! HEINZ is the first brand in the United States to tap
Firework, a new technology that allows influencers to stream to all
social platforms simultaneously.
Fans can bring the Halloween spirit home with the new HEINZ
Tomato Blood Costume Kit, which includes everything you need to
change your look from day to fright, including HEINZ Tomato Blood
Ketchup, face paint, tattoos, vampire fangs, applicators and more.
Kits go on sale starting Tuesday, Oct. 12., for $19.99 at
HeinzHalloween.com, while supplies last.
“There are few nights more magical than Halloween and for years
HEINZ has helped people make memories by helping them transform
into the spookiest versions of themselves,” said Ashleigh Gibson,
Brand Director, HEINZ. “We believe that if you have HEINZ, you have
a costume! This Halloween is no different and we’re looking forward
to seeing the deliciously spooky looks people come up with using
HEINZ Tomato Blood Ketchup.”
Halloween fans across the country can join in on the delicious
fun by sharing their costumes on social using #HeinzHalloween and
tagging HEINZ on Instagram (@heinz) and Twitter (@HeinzTweets).
To learn more about HEINZ, follow along on Facebook, Twitter and
Instagram.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20211012005858/en/
Stephanie Peterson Kraft Heinz
Stephanie.Peterson@kraftheinz.com
Jenna Perlman ICF Next Jenna.Perlman@icfnext.com
Kraft Heinz (NASDAQ:KHC)
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