Kraft Macaroni & Cheese Blends Together Two Iconic Comfort Foods to Create a Limited-Edition Macaroni & Cheese Flavored Ice C...
July 13 2021 - 06:00AM
Business Wire
The Deliciously Creamy, Cheesy Ice Cream
Churned by Van Leeuwen will be Available Nationwide Starting July
14th, National Macaroni & Cheese Day
This summer, Kraft Macaroni & Cheese is bringing together
two of life’s greatest pleasures: ice cream and macaroni &
cheese. For the first time ever, Kraft Macaroni & Cheese will
launch a limited-edition ice cream in partnership with
Brooklyn-based Van Leeuwen Ice Cream, the cult favorite brand known
for making decadent and delicious ice cream and vegan ice cream
with just a few ingredients. The brands collaborated to turn the
comfort of Kraft Macaroni & Cheese into the ultimate summer
treat with no artificial flavors, preservatives, or dyes. The Kraft
Macaroni & Cheese ice cream will be sold at Van Leeuwen scoop
shops and online starting July 14, National Macaroni & Cheese
Day, while supplies last.
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To create the creamy treat, Van Leeuwen churned the familiar,
cheesiness of Kraft Macaroni & Cheese into their ice cream made
with only a few ingredients. The result? A cool, creamy scoop of
ice cream that brings that comforting, nostalgic feeling from a
warm bowl of Kraft Macaroni & Cheese.
“We know that there is nothing more refreshing on a hot summer
day than ice cream. That is why we wanted to combine two of the
most iconic comfort foods to create an ice cream with the
unforgettable flavor of Kraft Macaroni & Cheese we all grew up
with,” said Emily Violett, Sr. Associate Brand Manager for Kraft
Macaroni & Cheese. “As big fans of Van Leeuwen, we knew they’d
be the perfect partner to create this ice cream with us. Not only
does it taste delicious, but it’s also made with high quality
ingredients and contains no artificial flavors, preservatives, or
dyes just like our Kraft Macaroni & Cheese.”
The Kraft Macaroni & Cheese ice cream will be available
online for order on vanleeuwenicecream.com while supplies last at a
cost of $12 for a pint starting at 11am ET on July 14. The
limited-edition flavor will also be available at all Van Leeuwen
stores across the country (NYC, LA & Houston) starting July 14
while supplies last. New Yorkers can also try the ice cream for
free while supplies last at an ice cream truck stationed in Union
Square on July 14 only from 11am-6pm.
Share your scoop or pint of Kraft Mac & Cheese X Van Leeuwen
Ice Cream on Twitter using @kraftmacncheese & @vanleeuwen -
Instagram @Kraft_MacandCheese & @vanleeuwenicecream, and
Facebook @KraftMacaroniandCheese & @vanleeuwenicecream.
ABOUT THE KRAFT HEINZ COMPANY We are driving
transformation at The Kraft Heinz Company (Nasdaq:KHC), inspired by
our Purpose, Let's Make Life Delicious. Consumers are at the center
of everything we do. With 2020 net sales of approximately $26
billion, we are committed to growing our iconic and emerging food
and beverage brands on a global scale. We leverage our scale and
agility to unleash the full power of Kraft Heinz across a portfolio
of six consumer-driven product platforms. As global citizens, we're
dedicated to making a sustainable, ethical impact while helping
feed the world in healthy, responsible ways. Learn more about our
journey by visiting www.kraftheinzcompany.com or following us on
LinkedIn and Twitter.
ABOUT VAN LEEUWEN ICE CREAM Van Leeuwen Ice Cream was
started out of a yellow scoop truck on the streets of NYC in 2008
by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill, who were on
a mission to make good ice cream from good ingredients that makes
you feel good. Since 2008, Van Leeuwen Ice Cream has innovated
beyond the original dairy recipe and added cashew-milk vegan ice
cream and oat-milk vegan ice cream to their scoopable lineup. In
2021, they launched their first line of dairy and vegan ice cream
bars. Van Leeuwen now has 23 scoop shops in NYC, Houston and LA,
products in grocery stores across the country and is available to
order for nationwide shipping from their website. Keep up with
everything Van Leeuwen Ice Cream, follow the brand on Instagram
@vanleeuwenicecream or visit www.vanleeuwenicecream.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210713005168/en/
ALISON BROD MARKETING + COMMUNICATIONS 212-230-1800
kraftheinz@abmc-us.com
Jenna Thornton The Kraft Heinz Company
Jenna.Thornton@kraftheinz.com
Cady Roberts Van Leeuwen Ice Cream
cady@vanleeuwenicecream.com
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