SPOKANE, Wash., Feb. 1, 2022 /PRNewswire/ -- Kaspien
Holdings Inc. (NASDAQ: KSPN) ("Kaspien" or the "Company"),
a leading e-commerce marketplace growth platform, today announced
the expansion of the Company's direct-to-consumer (DTC) vertical.
Kaspien will build a comprehensive infrastructure to support the
sale, shipment, and fulfillment of products on direct websites and
other off-marketplace channels. To support the growth of the new
vertical, the Company has brought in multiple leaders from the
e-commerce, logistics, and DTC space.
"As the number of opportunities for brands to engage with their
customers increases, we're expanding Kaspien's ecosystem of
software and services to support brands' growth accordingly," said
Kaspien CEO Kunal Chopra. "By
expanding our DTC efforts, we bolster our already broad array of
product offerings, reinforcing Kaspien's position as brands'
one-stop shop for holistic online growth. We have the domain
expertise to help facilitate DTC lead generation and connection,
and we are confident in the technology, products, and teams we've
built to help brands reach their long-term e-commerce goals."
Kaspien first began supporting DTC sales through its social
media marketing program, which launched in 2017 to help brands
promote their products through organic and paid tactics on Facebook
and Instagram before expanding to include influencer marketing
campaigns. The Company also expanded DTC fulfillment capabilities
in early 2021 to support brands negatively impacted by ongoing FBA
restrictions, and Kaspien has produced websites for multiple brands
to support their DTC goals.
Kaspien projects to broadly roll out the DTC offering to
customers in the coming months. The increased focus on DTC will
operate in parallel to the large online marketplaces and
brick-and-mortar stores, driving a holistic and omnichannel
approach to e-commerce and online sales for CPG brands. The DTC
strategy will be deployed through a series of partnerships and
acquisitions representing the entire lifecycle of e-commerce, from
lead generation to fulfillment and customer service.
"Brands stepping into the DTC space often find themselves
overwhelmed with the number of moving parts and processes,
especially those brands that are simultaneously trying to tackle
Amazon. We're seeking to simplify that, to be the one partner they
need for everything," said Kaspien's new Director of Marketing,
Rett Clevenger. "The confluence of
budget, time, and exposure can be daunting, but our product
offerings and focus on the space will allow us to support our
brands from the moment a customer first engages with marketing
collateral all the way until the package arrives on their doorstep
– and if needed, even beyond."
In addition to Clevenger, Kaspien recently appointed General
Manager of Retail Claudio Saenz to augment expanded DTC operations.
By leveraging their expertise in the e-commerce and retail spaces,
the new senior team members will work to align Kaspien's strategic
vision with these accelerated DTC efforts.
Additional information about the new team members is included
Rett Clevenger, Director of
A self-described left-brain marketer, Clevenger
is methodical and analytical in his approach to the profession. He
brings more than a decade of experience working with customer
success teams, developers, and acquisitions teams. Over the course
of his career, he has utilized e-commerce to create substantial
growth for companies of all sizes in numerous industries. Prior to
his role at Kaspien, he served as Director of Marketing for outdoor
brand Liberty Mountain.
Claudio Saenz, General Manager
As a business development professional, Saenz is
passionate about identifying innovative approaches, scaling brands,
implementing digital sales strategies, and ultimately producing
results. He spent the last nine years of his career with one of the
largest Hispanic HBC Distributors in the US, helping to scale their
physical and digital sales across various sales channels. His main
goals, aside from improving employee experiences, are focused on
accelerating Kaspien partners' sales growth while preserving the
core business and expanding new markets. He endeavors to foster a
growth mindset by emitting energy and enthusiasm.
Kaspien Holdings Inc. (f/k/a Trans World
Entertainment Corporation) (NASDAQ: KSPN) is a leading-edge global
e-commerce growth platform that helps brands sell more effectively
online. The Company deploys AI-driven software and end-to-end
services to optimize and expand brands' presence on Amazon,
Walmart, Target, eBay, and other online marketplaces. Rebranded as
Kaspien in 2020, the Company has spent more than a decade
developing proprietary technologies for supply chain resilience,
marketing, brand control, and predictive analytics. Serving
thousands of brands, distributors, agencies, and FBA aggregators,
Kaspien accelerates growth by tailoring its extensive suite of
seller services to partners' dynamic e-commerce needs. The Company
has a long track record of success in its mission to become number
one in GMV for marketplace services. Kaspien's mastery of the
e-commerce space and commitment to rapid innovation has earned the
trust of partners such as 3M, Funko,
Strider Bikes, and UNFI. For more information, visit
B2B Marketing Manager
Investor Relations Contact
Matt Glover and Tom Colton
View original content to download
SOURCE Kaspien Holdings Inc.