SPOKANE, Wash., Dec. 7, 2021 /PRNewswire/ -- Kaspien
Holdings Inc. (NASDAQ: KSPN) ("Kaspien" or the
"Company"), a leading ecommerce marketplace growth platform, today
announced its partnership with retail company Belly Bandit to
launch "Shop Proof," a new product line of maternity and postpartum
apparel. Belly Bandit engaged Kaspien as its primary Amazon seller
services agency to support the brand's growth, new product
launches, and drive continued success on the Amazon
marketplace.
As Belly Bandit's retained seller services agency, Kaspien's
primary objective will be driving sales growth for Belly Bandit's
existing products and providing expert strategy, infrastructure,
and management to sustainably and securely grow the brand on
Amazon. The partnership, which encompasses U.S. Amazon sales and
marketing, will mark the second time Belly Bandit and Kaspien have
worked together. The Company served as the brand's third-party
retailer from April 2015 until
May 2020, when Belly Bandit opted to
create and sell through its own seller account. Belly Bandit
reengaged Kaspien as their seller services agency to tap into the
Company's operational expertise and proven track record, while
retaining maximum control of their representation and margins on
the marketplace.
"This partnership offers representation of a new product
vertical for Kaspien and logistics solutions, marketing support,
and brand visibility for Belly Bandit," said Kaspien CEO
Kunal Chopra. "Their product and
brand story aligns with our expertise and services, and our
capabilities are a natural fit for their needs. Kaspien is ready to
support and enable Belly Bandit to hit their ambitious goals for
this holiday season, and ongoing 2022 objectives."
Kaspien will assist in the launch of Shop Proof via the
Company's Agency model, providing an array of services such as
appropriating inventory levels, preparing competitor audits and
market analyses, creating marketing assets and strategy, and
managing and executing brand and product marketing
campaigns.
About Kaspien
Kaspien Holdings Inc. (f/k/a Trans World
Entertainment Corporation) (NASDAQ: KSPN) is a leading-edge global
e-commerce growth platform that helps brands sell more effectively
online. The Company deploys AI-driven software and end-to-end
services to optimize and expand brands' presence on Amazon,
Walmart, Target, eBay, and other online marketplaces. Rebranded as
Kaspien in 2020, the Company has spent more than a decade
developing proprietary technologies for supply chain resilience,
marketing, brand control, and predictive analytics. Serving
thousands of brands, distributors, agencies, and FBA aggregators,
Kaspien accelerates growth by tailoring its extensive suite of
seller services to partners' dynamic e-commerce needs. The Company
has a long track record of success in its mission to become number
one in GMV for marketplace services. Kaspien's mastery of the
e-commerce space and commitment to rapid innovation has earned the
trust of partners such as 3M, Funko,
Strider Bikes, and UNFI. For more information, visit
kaspien.com.
About Retail Innovation
Retail TouchPoints (RTP) is
an online publishing network for retail executives, offering
content focused on optimizing the customer experience across all
channels. RTP provides an array of editorial opportunities and
content designed to guide retail companies in their quest for
long-term success. Focusing on the importance of thinking
innovatively in a new media climate, we provide optimal vehicles to
share industry insights and announcements, such as digital
newsletters, video and audio podcasts.
Company Contact
Matthew
Boardman
B2B Marketing Manager
MatthewB@kaspien.com
Media Contact
Gateway Group
Ryan Deloney
949-574-3860
Ryan@gatewayir.com
Investor Relations Contact
Gateway Investor Relations
Matt Glover and Tom Colton
949-574-3860
KSPN@gatewayir.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/kaspien-partners-with-belly-bandit-as-new-us-amazon-agency-to-support-launch-of-new-product-line-301438915.html
SOURCE Kaspien Holdings Inc.