As JetBlue For Good Month Wraps, Airline Encourages Its Customers and Crewmembers to Keep Up the Good Work Throughout the Year
November 30 2018 - 12:21PM
Business Wire
JetBlue (NASDAQ:JBLU) celebrated November as JetBlue For Good
Month. Aligned with the airline’s mission of Inspiring Humanity®,
JetBlue gave back in many meaningful ways in the air, on the ground
and in the community. Throughout this third annual month-long
celebration of volunteerism, JetBlue encouraged its customers and
crewmembers to participate in good deeds and acts of service both
big and small.
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Throughout JetBlue For Good Month JetBlue
gave back in many meaningful ways in the air, on the ground and in
the community. JetBlue also encouraged its customers and
crewmembers to participate in good deeds and acts of service both
big and small. (Photo: Business Wire)
“The past 30 days of good were a small representation of what
JetBlue does throughout the year,” said Icema Gibbs, director
corporate social responsibility, JetBlue. “As we enter the
season of giving, we encourage our customers and crewmembers to
think about ways to help their neighbors. From donating loyalty
points to make kids’ wishes come true to volunteering in your
communities, all good deeds add up to make a big impact.”
Earlier this week on #GivingTuesday, JetBlue flew 100 do-gooders
to Destination Good – the Dominican Republic – to partake in four
days of community service. Winners of JetBlue’s #CheckInForGood
contest participated in volunteer projects alongside some of
JetBlue’s crewmembers and non-profit partners in La Romana and
Punta Cana. Projects were aligned with JetBlue For Good’s youth and
education, community and the environment pillars.
"Since I’ve been here, I feel like I’ve made an impact in a way
that’s genuine and respectful. That’s something I was personally
mindful of -- coming to someone else’s country. This is an
experience for us, but this is everyday life for the people we are
with. I feel very grateful," said Nexus Cook, one of JetBlue’s
#CheckInForGood winning volunteers.
Partners for the Destination Good trip included the DREAM
Project, Paradisus corporate social responsibility and Fundemar.
All-inclusive accommodations for Destination Good volunteers in the
Dominican Republic were provided by Paradisus Palma Real Resort in
Punta Cana.
“On behalf of all of us at Paradisus, it’s been an honor to work
alongside JetBlue for such a rewarding cause,” Ana Corporan,
sustainable development manager, Paradisus Palma Real. “This
week’s events helped shine a light on how important it is for us to
give our partners and guests the opportunity to give back to our
local communities. We’re looking forward to providing our guests
with more of these rewarding opportunities with Paradisus’
Volunteer Vacations in 2019.”
A recap of additional JetBlue For Good Month activities
include:
- Community Connection – JetBlue
crewmembers gave back to a variety of causes and nonprofits
throughout JetBlue’s 100+ cities in the U.S., Latin America and
Caribbean and logged more than 5,000 volunteer hours in
November.
- #CheckInForGood – As a precursor
to JetBlue For Good Month, the mission-driven airline launched its
second #CheckInForGood contest in October, inviting U.S. customers
to enter for the chance to roll up their sleeves and volunteer with
JetBlue and its non-profit partners in Destination Good – an
undisclosed mystery location later revealed as the Dominican
Republic. The contest received more than 40,000 entries from
customers who were eager to join JetBlue in doing good.
- New JetBlue For Good Livery –
JetBlue took its mission of Inspiring Humanity® to new heights with
its aircraft dedicated to good. Destination Good volunteers arrived
at New York’s JFK International Airport and were surprised with the
reveal of the location just moments before boarding JetBlue’s
newest special livery. The JetBlue For Good plane celebrates the
hundreds of thousands of hours crewmembers have dedicated to giving
back and was designed to inspire customers and crewmembers to think
about what they can do to make their community a better place. The
livery depicts crewmembers peeling back a curtain to reveal an
array of illustrations symbolizing the airline’s unique culture and
causes JetBlue customers and crewmember are passionate about.
- JetBlue For Good Grants – To
kick-off JetBlue For Good Month, JetBlue announced a contest for
nonprofits to enter for a chance to win $25,000 to continue their
good work. More than 5,300 entries were received and JetBlue
selected three charities aligned with JetBlue For Good’s pillars.
JetBlue provided $75,000 in grants to Behind the Book in New York
City; Detroit Public Safety Foundation’s Sisterhood: No Boundaries
Program; and Heal The Planet in Fort Lauderdale.
- World Kindness Day – On this day
celebrating the best of humanity, crewmembers in JetBlue’s focus
cities joined forces to spread some kindness. More than 200
customers and crewmembers in New York and Boston helped decorate
and assemble 750 “sweet case” suitcases for children in the foster
care system. Crewmembers in south Florida hosted a food drive for
neighbors in need, while crewmembers in San Juan, Puerto Rico
handed out special JetBlue For Good gift bags, and happy Kindness
Day cards to customers. Also as a surprise and delight, JetBlue
handed out more than 2,000 kindness goodie bags.
- Swing For Good Funds Distributed to
Three Youth-Focused Charities – JetBlue distributed $1 million
to three youth and education-focused charities. Funds were raised
in October by JetBlue’s business partners, customers and
crewmembers through the airline’s annual Swing For Good Golf
Classic and Bid For Good online auction. Grants were provided to
Feeding Children Everywhere, Together We Rise and the JetBlue
Foundation. Since 2008, JetBlue's Swing for Good initiative has
raised nearly $7 million to benefit charities.
- Encouraging STEM Education – The
airline partnered with the Florida Panthers to celebrate students
enrolled in the EverFi Future Goals STEM (science, technology,
engineering and math) Program. JetBlue also sponsored the “STEM
Matters NYC Career Day” for NYC public high school students
interested in STEM career opportunities. The JetBlue Foundation,
JetBlue Equals, as well as the airline’s Women in Flight crewmember
resource group also hosted more than 60 girls for the first-ever
Fly Like a Girl event in Orlando to introduce local girls to
careers in aviation.
- 100x35JetBlue Supporting Long-Term
Recovery in the Caribbean – The JetBlue Foundation provided
$135,000 in grants and in-kind support to STEM initiatives helping
to power recovery in Puerto Rico including Ciencia Puerto Rico,
EcoExploratorio, Inter American University of Puerto Rico and the
Puerto Rico Aviation Maintenance Institute.
- Helping Communities in Need –
JetBlue activated its Community Relief and Recovery Fund
to support customers and crewmembers during the California
wildfires. Proceeds will benefit Americares and
the American Red Cross. JetBlue also provided the California
Fire Foundation with an immediate grant to purchase community
necessities.
Want to get in on the good? – If you’d like to join
JetBlue in doing good, TrueBlue loyalty members can donate points
to a variety of charities and causes through the TrueBlue Points
Donation Platform. Join JetBlue in supporting causes and nonprofits
such as DoSomething.org, KaBOOM!, the JetBlue Foundation and
Make-A-Wish. When members donate points, they go directly to the
selected charity, and each charity may use the points for travel
for their organization. For example, since 2012 JetBlue has donated
more than 23 million TrueBlue points to Make-A-Wish to help create
live-changing wishes for children battling critical illnesses. For
more information or to donate points visit jetblue.com/donate.
JetBlue For Good -- JetBlue’s platform for social impact
and corporate responsibility. Giving back is part of JetBlue’s DNA
and is core to its mission of inspiring humanity. Centered around
volunteerism and service, JetBlue For Good focuses on the areas
that are most important to the airline’s customers and crewmembers
- Community, Youth/Education and the Environment.
JetBlue’s core programs and partnerships directly impact the
areas where its customers and crewmembers live and work by
enhancing education and providing access to those that are
traditionally underserved. Signature programs include the
award-winning Soar with Reading initiative which has provided more
than $3.1 million worth of books to kids who need them most; Blue
Horizons For Autism which helps introduce air travel in a realistic
environment to families and children affected by autism; and Swing
For Good which raises funds for education and youth focused
non-profits. Join the #JetBlueForGood conversation on Twitter,
Instagram and Facebook.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los
Angeles (Long Beach), Orlando, and San Juan. JetBlue carries
more than 40 million customers a year to 100+ cities in the
U.S., Caribbean, and Latin America with an average
of 1,000 daily flights. For more information please visit
jetblue.com.
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