BEIJING, March 24, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is pleased to announce that the comedy
movie Fake Bodyguard will premiere on its
Ultimate Online Cinema through the Company's premium
video-on-demand (PVOD) mode on March 26. Fake
Bodyguard is the third comedy movie to feature in
the Ultimate Online Cinema section this year
following Dreams of Getting
Rich and Shaolin
Master.
iQIYI's Ultimate Online Cinema features high-quality films
streamed via PVOD mode, allowing users to view the latest releases
online at an affordable price. The section has been an instant hit,
with the dozen films launched on the section last year attracting a
growing legion of avid supporters.
"Going forward, iQIYI's Ultimate Online Cinema will continue
streaming a slate of high-quality films, providing premium new
offerings for our subscribers," Song Jia, Vice President of
iQIYI and General Manager of iQIYI Film Business Center, said. "At
the same time, we also hope that the PVOD mode will achieve
sustainable development as we work with platforms and creators to
build a healthy online film ecosystem where filmmakers can identify
their clients, guarantee their incomes and seize exciting new
opportunities."
Fake Bodyguard tells a story of a couple and
their brother who run a travel agency in the fictional country
of Mumba and are mistaken for international bodyguards by a
visiting professor. To score a big payday, the three decided to
play along, pretending to be international bodyguards that must
protect the professor. While escorting him, they must battle a
dangerous assassin who is trying to kill the professor. The
action-comedy is directed by Jiang Xiaotong and stars Wang Taili,
who also serves as the film's Executive Producer. The film also
stars Liu Yan and Wang Luojia, with
guest appearances from Yin Xiaotian and Jiang Chao.
In recent years, iQIYI has been exploring new models for the
release and collaboration of films in order to build a diversified,
high-quality distribution platform for filmmakers. In 2014, the
Company officially launched an online movie model and pioneered a
content revenue-sharing model based on VIP member views, rapidly
stimulating the creative capacity of the film
market. In 2020, the number of online movies with shared
revenue exceeding RMB 10 million
reached 42.
In February 2020, iQIYI enhanced
the online distribution of cinema-quality films, becoming the first
streaming platform in China to
adopt the PVOD mode for new releases and better catering to users'
needs to watch newly-released cinema movies at home. Five months
later, iQIYI launched the Ultimate Online Cinema brand in order to
forge a new release partnership with filmmakers based on the PVOD
mode.
At the beginning of this year, the Company extended the PVOD
mode to the field of online movies, further generating new
potential for outstanding films to generate revenue. Against this
backdrop, Song Xiaobao, Wang Baoqiang, Wang Taili, and other
comedians chose to cooperate with iQIYI to release films such
as Dreams of Getting Rich, Shaolin Master, and Fake
Bodyguard. The encouraging progress shows that iQIYI is
partnering with a growing number of filmmakers and film production
studios to create high-quality content, promoting the
direct-to-consumer(D2C) model and building a broader distribution
platform for filmmakers.
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SOURCE iQIYI