BEIJING, March 19, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative, market-leading online entertainment
service in China, is pleased to announce that its DreamVerse
Studio has recently released two interactive 4D virtual reality
(VR) movies, Virus Crisis and The Mystery
of Kunlun. With these two new movies, fans of the horror and
adventure genres can experience first-hand how it feels to save the
world from a biomedical crisis or raid a tomb for lost
treasure.
DreamVerse Studio produces full-sensory interactive movies which
deliver revolutionary cinematic experiences that stimulate all five
senses. Empowered by their professional, tech-centric production,
highly integrated hardware, and a combination of offline and online
solutions, the movies can transport viewers to a range of scenarios
including an ancient jungle, a future wasteland, or a downtown
shopping center.
As iQIYI's 4D entertainment studio, DreamVerse creates VR works,
full-sensory technology, and other solutions to drive the evolution
of the offline multi-sensory entertainment experience industry.
Previously the studio has created several highly-acclaimed
experiences such as The Last One Standing
VR, Chinese Paladin: Sword and Fairy 4
VR, Robot Master, and Killing a
Superstar. Among those, Killing a
Superstar won the "Best VR Immersive Story" award in the
VR Expanded Competition of the 77th Venice International Film Festival, becoming
the first VR work from mainland China to win an award at an international
A-list film festival. Currently, the studio's VR content is
available at several VR offline experience stores in Shanghai, Beijing, and Suzhou.
Set against the backdrop of a high-risk spill that takes place
in a fictional biochemical company, Biochemical
Revelation tells the story of a senior inspector who
encounters a major virus outbreak while transporting a virus
anti-serum. The inspector must lead trainee police officers through
a siege of zombies to deliver the anti-serum safely. Kunlun
Caverns is a thrilling action-adventure film in the
popular "tomb raider" genre about a group of raiders who must
join forces to thwart an evil plan to use ancient knowledge to
create an undead army.
Based on the first full-sensory interactive movie Robot
Master, the studio has upgraded every facet
of Biochemical Revelation and Kunlun
Caverns, from production to the viewing experience. Both movies
were created with triple A-level game production technology to
present a visual spectacle including jaw-dropping scenes such as a
tsunami of corpses, a subway packed with zombies, corpse-strewn
insect caves, skyscrapers, and magnificent ancient ruins. In terms
of the immersive full-sensory experience, both films are equipped
with a device that allows players to experience smells such as the
fresh air after rain or the aroma of tobacco when passing a
non-player character lighting a cigar. Gesture recognition is used
in scenes in which players must unlock a door, rescue teammates, or
perform some other specific action, creating a more interactive
game world.
Other highlights include new features aimed at catering to the
younger consumers' needs for social networking. Both movies come
with differentiated identity settings for several players who must
combine their powers in order to win. In Virus Crisis,
only the captain has the ability to use a light in dark scenes, so
other players have to rely on the captain to repel the tide of
zombies. Meanwhile, in The Mystery of
Kunlun, close cooperation between players is required to
solve puzzles. These new cooperative features serve the dual
purpose of allowing players to become more immersed in the game
world while also helping them to form close emotional ties with
their teammates, meeting both of their entertainment and
socializing needs.
As a pioneer in the field of VR, iQIYI has been working on
building its software and hardware integrated VR ecosystem since
2016. Earlier this year, the Company announced that it had secured
a multi-hundred million RMB in financing for its VR division
iQIYI Intelligent, becoming the first domestic firm to have
completed a Series B round of financing for VR. As noted by
industry analysts, China's VR
industry is currently at a new development stage where offline
gaming ecosystem is driving the VR content growth, while an
explosion in cross-platform content globally is expected within the
next two to three years. Going forward, DreamVerse Studio will
continue to lead the way for VR in China, with plans to create multi-sensory
interactive works based on titles such as the Deer
Squad and RichBoom later this
year.
ABOUT iQIYI
iQIYI, Inc. is an innovative market-leading online
entertainment service in China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user generated content. The
company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce.
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SOURCE iQIYI