BEIJING, Feb. 20, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is
pleased to announce that it has become the first Chinese streaming
platform to use Interoperable Master Format (IMF), a
component-based media framework designed to simplify the file
exchange process by creating a single master file for distribution.
iQIYI has pioneered the use of IMF in To Be With You, new
drama series reflecting the development and progress of the whole
country.
The Company aired the 4K
production-based series with the use of IMF, retaining the picture
quality of 4K shooting and production
as much as possible and thus delivering clearer and finer visual
and aural experience. Pioneering the use and promotion of IMF in
China, iQIYI has led the way in
building a standard process system covering shooting, production,
and delivery. The Company has also joined hands with film and
television companies, production studios, and other partners to
promote IMF use, thus enhancing content delivery and accelerating
the industrialization of domestic film and television
production.
Developed by the Society of Motion Picture and Television
Engineers (SMPTE), IMF is a component-based media format that
supports the encapsulation of multi-version and multi-format video
and multi-lingual, multi-track audio. IMF standardizes the master
format and production process for the distribution and application
of different contents in different fields. Besides, IMF ensures
that the process of high-quality content production, file
interoperability, and version control is convenient and manageable,
making it easier to reuse content and reducing the cost of manual
labor and other resources. Thanks to IMF, content providers can
provide an efficient cross-platform and multi-domain content
exchange, distribution, and archiving.
Unlike the past practice of putting all components into a single
file, IMF can store videos, audios, subtitles, and other essential
elements in separate files, using add-ons for playback and editing.
In IMF format, producers can add a variety of contents and data as
well as output the most comprehensive information for diverse
distributions. For example, during the QC process of To Be With
You, picture issues such as stains and flickering were
detected. In contrast with the traditional method of outputting the
whole video again, IMF makes a supplemental package with only
corrected images included. Another merit of IMF is that it can keep
a record of all changes, dramatically simplifying the cost of
replacing, modifying, rendering, and organizing multiple
versions.
As cross-platform broadcasts and the distribution of
audio-visual content become ubiquitous and users attain a higher
level of appreciation for video quality, content production,
delivery and archiving have become more challenging. In terms of
picture quality, IMF uses JPEG2000 for high-quality video encoding,
and uncompressed audio to retain maximum detail in sounds and
pictures. At the same time, IMF not only fully supports available
high-quality video and audio formats such as 4K, HDR, wide color gamut (WCG), high frame rate,
and immersive audio, but is also compatible with advanced formats
that may emerge in the future. The Company's adoption of IMF is in
line with its ethos of using cutting-edge technology to deliver the
ultimate experience to its users. Through this innovative approach,
iQIYI has been able to cement its place as the leading online
entertainment service in China.
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SOURCE iQIYI