BEIJING, May 20, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), the innovative market-leading
online entertainment service in China, announced the upcoming launch of the
Mist Theater (the "Theater") on its platform, a new content library
dedicated to suspense dramas. The Theater, an upgrade of iQIYI's
suspense drama offerings following the success of its Mystery &
Suspense Theater that was launched in 2018, will focus on
suspense-themed content, including a number of short drama series.
The launch aims to enhance users' viewing experience through
curating a targeted content selection and offering a brand-new
theater operating mode.
As short suspense dramas, most notably led by Detective
Chinatown, have embraced a new wave of enthusiasm entering
2020, iQIYI gained valuable insights into users' growing demand for
high-quality short suspense dramas. Through the Theater, the
Company will stream dozens of short suspense dramas, serving as a
platform of choice for fans of the genre.
iQIYI, the first video platform in China to kickstart brand operations for online
drama series, launched China's
first online drama theater -- Youth Theater at the iQIYI World
Conference in May 2018. This helped
create a dedicated community for young viewers with diversified
content as well as a variety of groundbreaking interactive
features. The online drama theater oversaw the release of dramas
including With You, My
Huckleberry Friends and Legend of Yun Xi on
iQIYI's Youth Theater, which not only catered to the different
needs of viewers, but also set an example for the entertainment
industry for the operations of refined online dramas, thus
consolidating iQIYI's position as the platform for "the best teen
dramas".
In the same year, iQIYI released Mystery & Suspense Theater
and Hero Theater for various other genres of dramas, providing an
extensive range of quality content for better viewing experiences
and making it the go-to streaming platform for teens.
Through creating dedicated drama libraries, iQIYI continuously
meets fans' evolving and specific needs, making it the go-to
platform for enthusiasts to find their favorite genre. Once the
Theater is launched, iQIYI will periodically upgrade it to ensure
suspense drama fans can continuously enjoy new thrilling,
high-quality content by improving the platform's theater mode.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.