The new encoding format allows viewers to stream ultra-HD
video using 20% less data without sacrificing quality
BEIJING, April 30, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or 'the "Company"), an innovative
market-leading online entertainment service in China, has recently launched support for the
Alliance for Open Media Video 1 (AV1) video encoding format for
users on PC web browsers and Android devices, becoming the first
and the only Chinese video streaming site to adopt the AV1 format
to date.
The AV1 format reduces the size of video files by around 20%
while maintaining the same quality. For example, watching a 1080P
video typically requires 1,000 MB data, but with AV1, just 800 MB
is needed. The adoption of the AV1 codec will help to improve the
user streaming experience of ultra HD videos especially for
4K and 8K resolutions. Given the large size of raw video
files, video encoding techniques are required to compress the files
for efficient storage and transmission. AV1 is the new-generation
open-source video codec designed to deliver higher quality videos
on a narrower bandwidth.
AV1 was developed by Alliance for Open Media (AOM), a consortium
founded by leading tech companies including Google, Facebook,
Amazon, Intel, Netflix and Apple. AOM is committed to the promotion
of ultra-high quality videos, data saving technologies and improved
user experiences. iQIYI joined AOM in 2018, becoming the first
Chinese member of the alliance. Thanks to the efforts of AOM, AV1
has won widespread support in the industry and is being rapidly
deployed to deliver a greater viewing experience.
To further boost the encoding efficiency, iQIYI independently
developed an AV1 standard-based QAV1 encoder that significantly
mitigates computation complexity and reduces the time required for
encoding. As a result, the QAV1 encoder delivers smoother streaming
of AV1 videos while allowing users to realize massive savings in
data usage.
As ultra HD 4K and 8K videos are poised to enter a period of
explosive growth, audiences have increasingly high demands for
video quality. The development of AV1 and other new-generation
video encoding standards will ensure sharpness and
cost-effectiveness in video streaming platforms with limited
bandwidth. It will also allow users to enjoy ultra HD videos while
saving more data.
As a leading online video streaming platform in China, iQIYI will continue to work with
members of AOM to build open, high-quality technical standards. The
Company will collaborate with industrial partners, chipmakers,
mobile phone vendors to expand the deployment of AV1 to more
devices and deliver premium entertainment experiences to users.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.