BEIJING, April 23, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, has launched a new interactive section
on the international version of the iQIYI App for its hit original
variety show Youth With You Season 2 (the "Show"). The
section, called "International Popularity Ranking", allows overseas
users to support their favorite contestants to rank higher in
popularity through the awarding of "likes". Normal users are given
three "likes" to award, whereas VIP members are given twice as much
to use.
Youth With You Season 2 has been followed and loved by
global users since its launch on the international version of the
iQIYI App in March. The Show has been the top Twitter trending
topic worldwide, while having topped various Southeast Asia countries multiple times.
Since its launch, the interactive section has enjoyed a high
level of engagement from global users, setting a record on the
platform. As of April 18, topics
related to Youth With You Season 2 have been ranked among
Twitter global trending topics list and Twitter trending topics
lists in 11 countries in Asia,
Europe, South America and North America 155 times, including topping
those rankings 35 times and making it onto the global trending
topics list 19 times.
To promote Youth With You Season 2, iQIYI has been
leveraging overseas marketing channels, collaborating with
Malaysian strategic partner Astro and engaging with global users by
conducting various activities, such as overseas Q&A sessions
and viewers' selection and engagement for the Show's cloud
recording. These initiatives have enhanced the interactive viewing
experience for overseas audiences and garnered tremendous
engagement and enthusiasm among viewers in countries such as
Malaysia, the Philippines, Indonesia, Vietnam, the US and Brazil. Youth With You Season 2 is
available with subtitles in eight languages, including Chinese,
English, Thai, Vietnamese, Bahasa Indonesia, Bahasa Malaysia, Spanish and Korean. In
addition, the post-production and translation of the Show are
simultaneously broadcast in English and Thai for the first time,
providing localized viewing experiences for global audiences.
In Youth With You Season 2, more than 100 female trainees
compete in order to win a chance to form an idol group. The
Show is co-created by Caviar Communications and Weibo and
co-produced by Caviar Communications and iQIYI Fancy Monster
Studio. It was exclusively released on iQIYI, QIYIGUO TV and the
iQIYI App (International Version) on March 12.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate DNA combines creative talent
with technology, fostering an environment for continuous innovation
and the production of blockbuster content. iQIYI's platform
features highly popular original content, as well as a
comprehensive library of other professionally-produced content,
partner-generated content and user generated content. The Company
distinguishes itself in the online entertainment industry by its
leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce.
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SOURCE iQIYI, Inc.