BEIJING, April 5, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, launches
the highly-acclaimed animated film Nezha (the "Film")
exclusively across nine Southeast Asian countries on April 5. The Film, which was released in 2019 is
based on a well-known Chinese mythology, follows the story of Nezha
as he grows up fighting against his fate as a "demon". The Film was
the second highest-ever grossing film in China with a total box office of RMB 5 billion.
VIP subscribers of iQIYI in Singapore, Malaysia, Indonesia, the
Philippines, Vietnam,
Laos, Myanmar, Brunei and Cambodia will be able to enjoy the animated
blockbuster with high-definition Dolby sound and subtitles in six
languages, including Chinese, English, Malay, Vietnamese,
Bahasa Indonesia and Thai.
Nezha has won Best Feature, Best Director, Best
Screenwriter and Best Dubbing awards at the 16th China Animation
Golden Dragon Awards, the "Oscars" of the Chinese animation
industry. It was also selected to be China's entry for Best International Feature
Film at the 92nd Academy Awards. Since its launch on iQIYI in
China, Nezha has been among
the Top 10 most played movies on the platform, with an average
viewer rating of 9 out of 10.
Enlight Coloroom Pictures, the producer of the Film and a
leading animation studio in China,
has a robust partnership with iQIYI. Several highly successful
animated films produced by Enlight Coloroom Pictures have been
launched on iQIYI platform with average viewer ratings over 8 out
of 10, including Big Fish & Begonia and the RAINBOW
SEA JUPITER CRISIS series. According to Dataxis, subscription
video on demand (SVOD) subscribers in Southeast Asia are expected to hit 6.2 million
by 2022, making it a major new source of young digital
subscribers.
Nezha, a figure from Chinese classic fairy tales, is
widely known among young people all over the world, especially in
Southeast Asian countries, creating a solid foundation for the
animated film to be a hit when it is streamed online to subscribers
in the Southeast Asia region.
As online entertainment demand has grown since the outbreak of
the COVID-19 pandemic, iQIYI continues to expand content supply
through original production, copyright acquisition and revenue
sharing partnerships. To date, the international version of the
iQIYI App has launched more than 2,700 films, including new
releases, classics and premium originals, as it continues to meet
the online content demands of subscribers worldwide.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for continuous
innovation and the production of blockbuster content. iQIYI's
platform features highly popular original content, as well as a
comprehensive library of other professionally-produced content,
partner-generated content and user generated content. The Company
distinguishes itself in the online entertainment industry by its
leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce.
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SOURCE iQIYI, Inc.