New Study Emphasizes the Need for Quality of “Personal” Experience Metrics to Ensure Profitability of Future 6G Services
InterDigital, Inc. (Nasdaq: IDCC) and Omdia have released a joint
study titled “Experience the Future of 6G: A New Direction for
Telecom,” highlighting the need for a new quality of "personal”
experience (QoPE) framework and metrics to measure the success of
6G-enabled services that will unlock new possibilities for users
and operators alike.
The study draws on experiments conducted by students at Carnegie
Mellon University’s Human Computer Interaction Institute, as well
as interviews with a variety of potential 6G enterprise customers,
service providers and other industry stakeholders. The study also
reveals that future 6G services will be capable of engaging a
diversity of human senses, including touch and spatial awareness,
that will allow people to have fully immersive cyber-physical
experiences. However, justifying the price tag of sensory-enriched
services poses unique challenges for telecom operators and the
industry at large unless the opportunity is fully understood.
"6G offers an exciting opportunity to embrace a more
comprehensive user-centric service delivery path, providing a
direct focus on quality of experience that really is the one true
measure of service performance, " said Jeffrey Metzger, Sr.
Director of Strategic Partnerships at InterDigital.
The study argues that current industry jargon is inadequate to
illustrate to both service providers and consumers the potential
for services that merge physical, digital, and virtual contexts, or
the added value proposition sensory-enhanced services may provide.
This new paradigm will be important for future immersive
applications and enable service offerings for existing over-the-top
“6G shifts the focus of value creation from connectivity to
delivering brilliant experiences,” said Omdia chief analyst and
report author Camille Mendler. “However, if you can’t measure
something, you can’t monetize it.”
The emergence of new technologies and increasing consumer
expectations has made it crucial to move to a more user centric
framework for providing and delivering services. 6G offers a unique
opportunity to establish a telecommunication system that can
guarantee exceptional and personalized user experiences, which will
enable industry to develop services that directly address
end-users' needs, while also meeting technical performance
“What happens when improvements in latency and bandwidth are
good enough, is that providing a high-quality experience to users
will become even more crucial and require a shift in focus from the
typical areas of concern for the telecom industry today,” added
Donald Butts Sr, Director of Technology Strategy at
The study also identifies cognitive impact, physical safety, and
enhanced privacy as important service-affecting issues for human
customers and areas that could attract future regulatory oversight.
The study recommends dedicated cross-domain dialogue to explore
applicable metrics from other industries, potential testing
methods, and operational approaches to support the
commercialization of future 6G services. As the metaverse and other
immersive applications mature, there will be a need for a QoPE to
provide users with the best possible experience. Sensory driven
metrics will become critical as networks start to shift from
people-to-device networks to people-to-people networks. Those who
focus on delivering a better experience will find new service
opportunities in the future.
To read the whitepaper, Experience the Future of 6G: A New
Direction for Telecom., please click here.
About InterDigital ®
InterDigital develops mobile and video technologies that are at
the core of devices, networks, and services worldwide. We solve
many of the industry’s most critical and complex technical
challenges, inventing solutions for more efficient broadband
networks, better video delivery, and richer multimedia experiences
years ahead of market deployment. InterDigital has licenses and
strategic relationships with many of the world’s leading technology
companies. Founded in 1972, InterDigital is listed on Nasdaq.
InterDigital is a registered trademark of InterDigital, Inc.
For more information, visit: www.InterDigital.com
+1 (202) 349-1714
Omdia, part of Informa Tech, is a technology research and
advisory group. Our deep knowledge of tech markets combined with
our actionable insights empower organizations to make smart growth
For more information, visit: www.omdia.com
+44 7503 666806
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