Mobileye’s Global Ambitions Take Shape with New Deals in China, South Korea
January 07 2020 - 03:30PM
Business Wire
What’s New: With sales close to $1 billion in 2019 and
expected to rise double-digits this year, Mobileye’s global
ambitions in advanced driver-assistance systems (ADAS) and
autonomous mobility-as-a-service (MaaS) came into sharper focus
with two agreements announced today. SAIC, a leading Chinese OEM,
plans to use Mobileye’s REM mapping technology to map China for L2+
ADAS deployment while paving the way for autonomous vehicles in the
country. And the leaders of Daegu Metropolitan City, South Korea,
agreed to establish a long-term cooperation to deploy MaaS based on
Mobileye’s self-driving system.
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A photo from December 2018 shows the
interior cabin of a Mobileye autonomous vehicle as it maneuvers
through traffic in Jerusalem. Mobileye, an Intel company, is the
leader in assisted driving and a pioneer in the use of computer
vision technology to save lives on the road. (Credit: Mobileye)
“These two new agreements build our global
footprint in both MaaS and ADAS and demonstrate our commitment to
true global leadership toward full autonomy.” -- Prof. Amnon
Shashua, Mobileye president & CEO and Intel senior vice
president
Why It Matters: The two deals show how Mobileye, an Intel
Company, is executing on its multiprong strategy toward full
autonomy, which includes mapping, ADAS, MaaS and consumer AVs. The
agreements build on other recent announcements, including: an
agreement with RATP in partnership with the city of Paris to bring
robotaxis to France; a collaboration with NIO to manufacture
Mobileye’s self-driving system and sell consumer AVs based on that
system, and to supply robotaxis exclusively to Mobileye for China
and other markets; a joint venture with UniGroup in China for use
of map data; and a joint venture with Volkswagen and Champion
Motors to operate an autonomous ride-hailing fleet in Israel.
Based on third-party data, Mobileye estimates the autonomous
MaaS total addressable market (TAM) at $160 billion by 2030.
Mobileye’s ADAS leadership, uniquely scalable mapping tools and
global robotaxi-based mobility ambitions have been designed to
address this massive opportunity.
China is the first country to benefit from the four Mobileye
strategic product categories. With the addition of the SAIC
agreement, Mobileye’s China footprint now includes L2+ ADAS,
mapping (a first for China), MaaS and consumer AVs.
How the SAIC Agreement Works: SAIC and Mobileye have
signed an agreement to use Mobileye's Road Experience Management™
(REM™) mapping technology on SAIC vehicles via SAIC’s licensed map
subsidiary (Heading). SAIC vehicles will contribute to Mobileye’s
RoadBook by gathering information on China’s roadways, creating a
high-definition map of the country that can be used by vehicles
with L2+ and higher levels of autonomy. The deployment of the
mapping solution in China presents opportunities for additional OEM
partners to enter the Chinese market with map-related features.
The SAIC agreement marks Mobileye’s first design win with a
major Chinese automaker to harvest road data while also utilizing
Mobileye’s REM mapping technology to enable L2+ in passenger
vehicles.
SAIC joins other Mobileye OEM partners around the world in
collecting road data to enable a global real-time high-definition
map. It is the first Chinese OEM to use Mobileye's REM technology
to offer sharper ADAS capabilities and accelerate the development
of autonomous driving in China.
How the Daegu Metropolitan City Agreement Works: Mobileye
and Daegu City will collaborate to test and deploy robotaxi-based
mobility solutions powered by Mobileye’s autonomous vehicle
technology. Mobileye will integrate its industry-leading
self-driving system into vehicles to enable a driverless MaaS
operation. Daegu Metropolitan City partners will ensure the
regulatory framework supports the establishment of robotaxi fleet
operation.
The agreement with Daegu City, one of South Korea’s largest
metropolitan areas, extends Mobileye’s global MaaS footprint.
Combined with Mobileye’s previously announced robotaxi-based
mobility services agreements, the new deal shows how Mobileye is
quickly scaling its autonomous MaaS ambitions globally. No other
MaaS provider has declared a global MaaS footprint that rivals
Mobileye’s strategy and go-to-market plan.
How Mobileye’s Strategy Differs: Leaders on the road to
full autonomy must successfully navigate the phases of both ADAS
and MaaS before the consumer AV industry can take shape. Doing this
requires a simple, scalable mapping solution, such as Mobileye’s
REM. With its eye toward full autonomy, Mobileye addresses these
critical aspects of the autonomous revolution.
REM technology: Because it relies on
crowd sourcing and low-bandwidth uploads, Mobileye REM technology
is a fast and cost-effective way to create high-definition maps
that can be utilized for enhanced ADAS such as L2+, as well as
higher levels of autonomy for future self-driving cars. Mobileye’s
REM map data has significant value beyond the automotive industry
and can bring insights to businesses in new market segments, such
as smart cities. SAIC is the latest OEM to turn passenger cars into
harvesting vehicles that will contribute to the global
RoadBook.
Robotaxis: Mobileye’s strategy for
deploying robotaxis covers the specification, development and
integration of all five value layers of the robotaxi market
including: self-driving systems, self-driving vehicles, fleet
operations, mobility intelligence, and rider experience and
services. Mobileye’s approach is cost-effective, allowing the
company to scale global operations more quickly than competitors
and thereby capture a greater share of the aforementioned $160
billion global robotaxi opportunity, which is a significant step on
the way to the fully autonomous future. Mobileye’s unique approach
of scaling globally with a more economical solution, coupled with
its superior technology, enable the company to lead MaaS and
consumer-AV development at scale well ahead of the market.
More Context: Autonomous Driving at Intel | Intel and
Mobileye at 2020 CES | Mobileye News
About Intel
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shaping the data-centric future with computing and communications
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company’s engineering expertise is helping address the world’s
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between. Find more information about Intel at newsroom.intel.com
and intel.com.
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Robin Holt 503-616-1532 robin.holt@intel.com
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