ISG to Publish Report on MarTech Providers in Brazil Helping Firms Attract Consumers and Close Sales
May 04 2023 - 11:00AM
Business Wire
ISG Provider Lens™ report will examine
MarTech service providers helping drive sales, customer loyalty and
brand awareness
Information Services Group (ISG) (Nasdaq: III), a leading global
technology research and advisory firm, has launched a research
study examining marketing technology (MarTech) providers that help
companies win the loyalty of customers and drive sales in the
turbulent Brazilian market.
The study results will be published in a comprehensive ISG
Provider Lens™ report, MarTech Service Providers 2023, scheduled to
be released in September. The study will evaluate companies
providing technologies and services to help businesses leverage
digital marketing, including strategic services, digital
advertising, content capabilities, data analytics, and more.
Enterprise buyers will be able to use information from the
report to evaluate their current vendor relationships, potential
new engagements and available offerings, while ISG advisors use the
information to recommend providers to the firm’s buy-side
clients.
Brazilian consumer expectations are returning to pre-pandemic
levels, while high interest rates are affecting budgets and
consumer purchasing power. To thrive in this fluctuating
environment, businesses need digital marketing that prioritizes
personalized, consistent content to drive sales, loyalty and brand
awareness. And they need to simplify their MarTech platforms; more
than 80 percent of marketers across all industries are focused on
consolidating systems due to the plethora of solutions they have
acquired over time.
“Firms need MarTech partners that can deliver analytics-based
omnichannel marketing programs that cross the digital and the
physical to deliver bottom-line results,” said Jan Erik Aase,
partner and global leader, ISG Provider Lens Research. “MarTech
providers marry marketing professionals’ creativity with advanced
technology, including AI, ML and mixed reality, to help businesses
win new customers.”
ISG has distributed surveys to more than 100 MarTech providers
serving the Brazil market. Working in collaboration with ISG’s
global advisors, the research team will produce six quadrants
representing the digital services and products the typical
enterprise buys based on ISG’s experience working with its clients.
The six quadrants are:
- Strategic MarTech Services, evaluating providers that
help clients optimize results from digital marketing. Providers in
this quadrant analyze a company’s digital marketing performance to
identify areas for improvement, encompassing customer service,
digital transformation, omnichannel strategy, AI/machine learning,
compliance, security and more.
- Digital Presence & Digital Ads, assessing providers
that help clients optimize results from digital advertising,
including search, display, video, audio, programmatic ads and
location-based advertising. These providers’ expertise extends to
direct message marketing via email, SMS, WhatsApp, and social
media, as well as metrics and data collection.
- Digital Experience & Content, examining providers of
services to optimize conversion rates, including interface design
and prototyping, custom content marketing, AR/VR and chatbots.
Leading providers deliver customized experiences for individual
consumers using tools such as A/B testing and advanced technology
such as AI and machine learning.
- Social & Relationship, evaluating providers of
services for moving prospects through a marketing funnel using
valuable content at every stage. These providers create, manage and
distribute content on digital channels, including online events,
social media videos and customer communities. Providers perform
social media monitoring for sentiment analysis.
- Digital Commerce Optimization, appraising providers that
deploy and run e-commerce and online marketplace operations to
optimize sales and create customer loyalty, with solutions for
pricing, store performance monitoring, inventory management and
customer rewards.
- Analytics and Intelligence, weighing providers of
services and technologies to collect and analyze data about online
and offline buyers so clients can better understand customer
behavior and optimize business results. Offerings include analytics
tools, data management platforms, web analytics and consumer
behavior prediction.
The report will cover Brazil’s marketing technology market and
examine available products and services. ISG analyst Mauricio
Ohtani will serve as author.
A list of identified providers and vendors and further details
on the study are available in this digital brochure. Companies not
listed as MarTech service providers can contact ISG and ask to be
included in the study.
All ISG Provider Lens™ evaluations now feature new and expanded
customer experience (CX) data that measures actual enterprise
experience with specific provider services and solutions, based on
ISG’s continuous CX research. Enterprise customers wishing to share
their experience about a specific provider or vendor are encouraged
to register here to receive a personalized survey URL. Participants
will receive a copy of this report in return for their
feedback.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Brazil,
the U.K., France, Benelux, Germany, Switzerland, the Nordics,
Australia and Singapore/Malaysia, with additional markets to be
added in the future. For more information about ISG Provider Lens
research, please visit this webpage.
A companion research series, the ISG Provider Lens Archetype
reports, offer a first-of-its-kind evaluation of providers from the
perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including automation, cloud and data analytics; sourcing advisory;
managed governance and risk services; network carrier services;
strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs more than 1,600
digital-ready professionals operating in more than 20 countries—a
global team known for its innovative thinking, market influence,
deep industry and technology expertise, and world-class research
and analytical capabilities based on the industry’s most
comprehensive marketplace data. For more information, visit
www.isg-one.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230504005744/en/
Press Contacts:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Thábata Mondoni, Press for ISG Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
Information Services (NASDAQ:III)
Historical Stock Chart
From Mar 2024 to Apr 2024
Information Services (NASDAQ:III)
Historical Stock Chart
From Apr 2023 to Apr 2024