Competition is tight among Salesforce
partners large and small to offer ready-to-use implementation and
integration, ISG Provider Lens™ report says
Enterprises in the U.K. are increasingly turning to service
providers for Salesforce implementation and integration, especially
those with expertise in Salesforce Industry Cloud solutions,
according to a new research report published today by Information
Services Group (ISG) (Nasdaq: III), a leading global technology
research and advisory firm.
The 2023 ISG Provider Lens™ Salesforce Ecosystem Partners report
for the U.K. finds that small and midsize enterprises prefer
solutions that require minimum customization for industry cloud
implementation.
“Many U.K. enterprises are looking for industry-specific,
one-stop solutions for Salesforce services,” said Yadu Singh, ISG
EMEA lead – Digital Platforms and Solutions, based in the U.K.
“Service providers are responding by bolstering their Salesforce
portfolios through acquisitions and investments.”
Rather than seeking to increase their share of the U.K. market,
many providers are digging deeper instead of going wider. Major
providers are working to strengthen their relationships with
existing clients, particularly on larger, more complex projects,
the ISG report says.
Meanwhile, Salesforce is placing increased emphasis on industry
clouds. According to the ISG report, financial services, energy,
manufacturing, media, automotive, healthcare, retail, government,
and hi-tech are seen as emerging markets for Salesforce Industry
Cloud implementation in the U.K. Enterprises prefer solutions that
are ready to use and require minimum customization for industry
cloud implementation, and service providers are responding by
offering a variety of technology platforms to aid in resolving
industry-cloud-related issues.
Larger providers are taking advantage of their partnerships with
Salesforce, while smaller providers are zeroing in on specialty
areas, the ISG report says. Although this close cooperation between
the largest providers and Salesforce makes it more difficult for
smaller providers to compete, these providers are focusing their
industry cloud offerings in narrowly defined industry sectors.
“Salesforce is moving quickly toward greater verticalization,”
said Jan Erik Aase, partner and global leader, ISG Provider Lens
Research. “Enterprises will need to make implementation for
industry clouds a key priority.”
The report also addresses other trends in the U.K. Salesforce
ecosystem, such as a wider variety of pricing models plus
Salesforce application management services based on flexible
commercial models.
The 2023 ISG Provider Lens™ Salesforce Ecosystem Partners report
for the U.K evaluates the capabilities of 44 providers across six
quadrants: Multicloud Implementation and Integration Services for
Large Enterprises, Implementation Services for Core Clouds
Midmarket, Implementation Services for Marketing Automation
Midmarket, Managed Application Services for Large Enterprises,
Managed Application Services for Midmarket and Implementation
Services for Industry Clouds.
The report names Accenture, Cognizant, Infosys, Makepositive and
Wipro as Leaders in three quadrants, while HCLTech, Hexaware, IBM,
LTIMindtree and Reply are named Leaders in two quadrants each.
Brighten, Capgemini, CGI, Coforge, Concentrix, Dotsquares,
Persistent Systems, Pracedo, PwC, Wunderman Thompson and Zensar
Technologies are named Leaders in one quadrant each.
In addition, Coforge and Globant are named as Rising Stars —
companies with a “promising portfolio” and “high future potential”
by ISG’s definition — in one quadrant each.
Customized versions of the report are available from Cognizant
and Makepositive.
The 2023 ISG Provider Lens™ Salesforce Ecosystem Partners report
for the U.K. is available to subscribers or for one-time purchase
on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Brazil,
the U.K., France, Benelux, Germany, Switzerland, the Nordics,
Australia and Singapore/Malaysia, with additional markets to be
added in the future. For more information about ISG Provider Lens
research, please visit this webpage.
A companion research series, the ISG Provider Lens Archetype
reports, offer a first-of-its-kind evaluation of providers from the
perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including automation, cloud and data analytics; sourcing advisory;
managed governance and risk services; network carrier services;
strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs more than 1,600
digital-ready professionals operating in more than 20 countries—a
global team known for its innovative thinking, market influence,
deep industry and technology expertise, and world-class research
and analytical capabilities based on the industry’s most
comprehensive marketplace data. For more information, visit
www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230412005337/en/
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com Kate
Hartley, Carrot Communications for ISG +44 (0)20 3457 6403
kate.hartley@carrotcomms.co.uk
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