Hydrofarm and Advanced Nutrients Form Strategic Alliance to Meet the Demands of Rapidly Growing Hydroponics Market
February 01 2021 - 10:00AM
Business Wire
Canadian Distributor Eddi’s Wholesale, a
Hydrofarm division, to Market Full Line of Products from Leading
Global Fertilizer Company, Advanced Nutrients
Hydrofarm Holdings Group, Inc. (“Hydrofarm”) (Nasdaq: HYFM), a
leading branded hydroponics company with a comprehensive
distribution platform, announced it has expanded its portfolio of
preferred brands through a new Canadian distribution alliance with
Advanced Nutrients, the worldwide leader in hydroponics nutrients.
Under the agreement, Eddi’s Wholesale, a Hydrofarm division and one
of the largest wholesale garden suppliers in Canada, will
distribute Advanced Nutrients’ award-winning line of products
beginning this month. The new partnership will make science-backed,
best-in-class nutrients more readily available to Canadian growers
who are eager to unlock the true genetic potential of their crops —
and introduce the highest-quality end products to their
markets.
“Expanding our portfolio of preferred brands is a key component
of our growth strategy as we look to increase our offerings and
distribution footprint,” said Bill Toler, Chief Executive Officer
and Chairman of Hydrofarm. “Advanced Nutrients has been
instrumental in revolutionizing the hydroponics industry, setting a
high standard for science and innovation to meet the evolving needs
of growers. This new alliance is an excellent fit for Hydrofarm,
enabling us to take advantage of Eddi’s extensive geographic
presence and robust logistics platform and enhance our offerings in
a key North American market.”
“Since 1999, Advanced Nutrients has been spearheading the
science and evolution of the hydroponic nutrients industry,” said
Michael “Big Mike” Straumietis, founder of Advanced Nutrients.
“Today, demand for Advanced Nutrients continues to grow around the
world as our team of top scientists lead the way in innovating
next-generation products to support the consistent production of
high-value crops. This exciting new alliance with Hydrofarm
leverages Eddi’s vast sales and distribution network, paving the
way for our outstanding nutrients to be widely available in
Canada.”
With featured products including pH Perfect technology “Big
Bud,” “Mother Earth” and “Overdrive,” Advanced Nutrients’ complete
growing system includes plant-specific base nutrients, soil
treatments, root zone additives, foliar sprays, preventives,
inoculants, compost teas, bud boosters, and a range of specialty
nutrients engineered for maximum potency, safety, and quality.
Growers will also benefit from the proprietary technology that has
made Advanced Nutrients the go-to hydroponics line in 107 countries
— and counting.
About Hydrofarm Holdings Group, Inc.
Hydrofarm is a leading independent distributor and manufacturer
of controlled environment hydroponics agriculture equipment and
supplies, including high-intensity grow lights, climate control
solutions, and growing media, as well as a broad portfolio of
innovative and proprietary branded products. For more than 40
years, Hydrofarm has helped growers in the U.S. and Canadian
markets make growing easier and more productive. The Company’s
mission is to empower growers, farmers and cultivators with
products that enable greater quality, efficiency, consistency and
speed in their grow projects. For additional information, please
visit: www.hydrofarm.com
About Advanced Nutrients
Founded by Michael “Big Mike” Straumietis, Advanced Nutrients is
widely regarded as one of the world’s most influential nutrient
brands. In 1999, the company revolutionized the industry by
developing a complete nutrient system designed to unlock the
genetic potential of specialty crops. With 37 years of experience
overseeing the cultivation of millions of plants, Big Mike has
brought 53 innovations to plant science. For additional
information, please visit: www.advancednutrients.com
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version on businesswire.com: https://www.businesswire.com/news/home/20210201005463/en/
The LAKPR Group Hannah Arnold, 202-559-9171, harnold@lakpr.com
Lynn Trono, 323-672-8226, ltrono@lakpr.com -or- Hydrofarm Lisa
Gallagher, 513-505-2334, lgallagher@hydrofarm.com
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