UP Cannabis repositions brand and launches bold brand differentiator: 20% THC or higher in all its flower products, every tim...
HEXO Corp. (“HEXO”, or the “Company”) (TSX: HEXO; NYSE: HEXO) is
proud to announce that it has repositioned the UP Cannabis (“UP”)
brand with a differentiator of 20% THC or higher in all dried
flower products, every time. With a focus on consumer feedback,
HEXO has launched a bold new campaign to support UP’s re-entry to
the market and has adapted processes and systems to deliver
improvements on quality and freshness, at a fair price. By building
trust and credibility with consumers, UP is aiming to become
“Canadian cannabis consumers have been clear with
their demands since legalization and, until now, the entire
industry has struggled to give consumers what they are looking for.
We know that they want consistently superb quality and high THC at
a competitive price,” said HEXO CEO and co-founder Sebastien
St-Louis. “We’ve listened and have adapted systems and processes to
offer just that.”
UP’s revamped dry flower line will initially
feature Northern Berry, Cold Creek Kush and Ghost Train Haze. These
cultivars were selected with consumers in mind based on their
elevated status within the Canadian cannabis community. Additional
sought-after cultivars will follow in the coming months.
“HEXO is in a strong financial position and is
committed to growing sales nationally as we continue to increase
market share. UP is already driving sales and delighting consumers
across Canada with the high THC potency they want,” added Mr.
St-Louis. “Until now, cannabis consumers have had to hold flower
products in their hands to check that the potency matched their
expectations. UP is removing that friction by delivering 20% THC or
higher every time, right on the label.”
UP Cannabis is Powered by HEXOTM, the recognized
quality and innovation behind award-winning products. For more
information please visit up.ca.
HEXO Corp is an award-winning consumer packaged
goods cannabis company that creates and distributes innovative
products to serve the global cannabis market. The Company serves
the Canadian adult-use markets under its HEXO Cannabis, Up Cannabis
and Original Stash brands, and the medical market under HEXO
medical cannabis. For more information please visit
Forward Looking Statements
This press release contains forward-looking
information and forward-looking statements within the meaning of
applicable securities laws (“forward-looking statements”).
Forward-looking statements are based on certain expectations and
assumptions and are subject to known and unknown risks and
uncertainties and other factors that could cause actual events,
results, performance and achievements to differ materially from
those anticipated in these forward-looking statements.
Forward-looking statements should not be read as guarantees of
future performance or results. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak
only as of the date of this press release. The Company disclaims
any intention or obligation, except to the extent required by law,
to update or revise any forward-looking statements as a result of
new information or future events, or for any other reason.
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