New Hertz Team JOTA hypercar racing team to
compete at 100th edition of Le Mans 24 Hours and 2023
FIA World Endurance Championship
BRADY™ announced as Official Apparel Partner
joining sponsors Hertz and Singer Group
YORK, March 1, 2023 /PRNewswire/ -- Hertz Team
JOTA, the new Hypercar motor racing team sponsored by Hertz and
Singer Group, today announced Tom
Brady's BRADY™ as its Official Apparel Partner and unveiled
the Porsche 963 LMDh race car's new Hertz Racing Gold livery.
Hertz Team JOTA is competing in the 2023 FIA World Endurance
Championship (WEC) and at one the world's largest sporting events,
the 100th edition of the legendary Le Mans 24 Hours. The team brings
together the pedigree of one of the most experienced sports car
teams of recent times in JOTA and a collective of global partners including title sponsor
Hertz, California luxury brand
Singer Group and now Tom Brady's
next-generation apparel brand BRADY™.
Stephen Scherr, Hertz Chief
Executive Officer, said: "Our sponsorship of Hertz Team
JOTA marks the company's return to premium motorsports and
underscores Hertz's commitment to speed, reliability, and
innovation, both on and off the track. We look forward to
collaborating with the BRADY Brand and Singer as we engage our
customers and millions of racing fans during the 2023 FIA World
Endurance Championship season."
BRADY™ is the first technical apparel brand to apply two decades
of pro sports level innovation and engineering to create a system
of clothing that performs across every activity. BRADY uses
technical fabrications, generations of expertise, and considered
practises to create intelligently designed product for all day
comfort and performance. BRADY will provide official team kit as
well as travel and leisure apparel highlighting BRADY's signature
quality, durability and comfort.
Tom Brady, BRADY™ Co-Founder, said: "I have
been a big fan of motor racing for a long time, and for BRADY™ to
now be a part of Hertz Team JOTA as the future of motorsport
apparel and design is an incredibly exciting opportunity. BRADY™
and Hertz are great brands that pride themselves on teamwork,
determination and providing a seamless experience, making this the
perfect partnership. We're all looking forward to competing at the
iconic Le Mans 24 Hours later this year."
Introducing Hertz Racing Gold
The Hertz Racing Gold livery was designed by Singer and
celebrates the centenary year of the Le Mans 24 Hours bringing
100 years of racing heritage into the modern era with Hertz Team
JOTA's first race car.
Rob Dickinson, Design
Director, Chairman and Founder, Singer Group, Inc, said: "In
designing the livery, we wanted to recognize both the past and the
future. Growing up in the 1970s and '80s, drivers like Derek Bell, Hurley
Haywood and Jacky Ickx were heroes, battling for hours in
machines capable of well over 200mph while winning races in a
golden era for Porsche. We've always been inspired by motorsport at
Singer so, in the centenary year of the Le Mans 24 Hours, this
golden livery celebrates all those who have competed at the highest
levels of endurance racing, Hertz Team JOTA's first campaign in the
World Endurance Championship, and the Porsche 963's role in driving
the development of renewable fuels and hybrid technology. Spending
time with this fabulous racing car gives us so much inspiration and
learning. We can't wait for the first race."
The team is built on a strong foundation as current LMP2 FIA
World Endurance Champions and securing 10 podiums in the last 9
years of Le Mans 24 Hours. Dieter
Gass is Team Principal, and Portugal's António Félix da Costa,
Britain's Will Stevens and China's Yifei
Ye will drive Hertz Team JOTA's 'Mighty 38' Porsche 963.
David Clark and Sam Hignett, JOTA Co-Owners, said: "As a
team, we have demonstrated our abilities to perform securing 10
podiums in the last 9 years of Le Mans 24 Hours. Thanks to the
support of our new partners, we're stepping up to the Hypercar
class and Hertz Team JOTA will be competing against some of the
world's largest automotive manufacturers. We have a strong,
experienced team and as one of the few private entries into the
class we're keeping the spirit of Le Mans alive and look forward to
getting out on track."
Hertz Team JOTA will debut at the 1000 miles of Sebring, the first round of the 2023 World
Endurance Championship in Florida
on March 17. A further six rounds
across, Europe, Asia and the Middle
East follow with races of varying distances, from six hours
to the longest at 24 hours.
For the latest Hertz Team JOTA news, race schedule, images and
behind-the-scenes content, visit www.hertzracinggold.com. Follow
the team on Facebook and Instagram @HertzRacingGold.
Hertz Team JOTA
A new entrant into the FIA World Endurance Championship's top
tier, Hertz Team JOTA brings together the pedigree of one of the
most experienced & successful sports car teams of recent times
and a collective of global partners. Hertz, one of the world's
largest and most recognised car rental companies, serves as the
team's title sponsor. California-based luxury brand Singer Group is
also a partner to the team alongside lifestyle apparel clothing
Reigning LMP2 FIA World Endurance Champions and having secured
10 podiums in the last 9 years of Le Mans 24 Hours, Hertz Team JOTA
will be running a Porsche 963 in the Hypercar class category in the
2023 FIA World Endurance Championship.
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SOURCE Hertz Team JOTA