Fla., Dec. 8, 2022 /PRNewswire/ -- Hertz Global
Holdings Inc. (NASDAQ: HTZ) announced today that veteran
marketing and sales executive Wayne
Davis will join the company as Executive Vice President,
Chief Marketing Officer (CMO), effective January 3, 2023. In this role, Davis will be
responsible for leading the Hertz, Dollar and Thrifty brands and
shaping the company's marketing strategy to drive effective brand
reach and customer engagement. Laura C.
Smith, who has led marketing for the last two years, will
continue in her role as Executive Vice President, Global Sales and
Davis joins Hertz with more than 20 years of marketing, sales,
and business development experience across multiple industries. For
the last four years, he has led the mass premium Café brand for GE
Appliances, a Haier Company. Under his leadership, Café has more
than tripled in size and is one of the fastest growing brands in
the appliance industry.
"I am delighted to have Wayne join our leadership team at this
exciting time for Hertz," said Hertz CEO Stephen Scherr. "Wayne's brand-building
experience and expertise in data-driven marketing analytics is a
powerful combination, and I am excited about the vision he will
bring to Hertz as we transform our business through
electrification, shared mobility and a digital-first customer
Prior to leading the Café brand, Davis was Senior Brand Director
for Haier & Hotpoint at GE Appliances. Mr. Davis was also the
commercial leader for GE Appliances' FirstBuild innovation hub,
where he led the successful launch of the Opal Nugget Ice
"Hertz is an iconic brand with unlimited potential," said Davis.
"I'm excited to get started with a talented marketing team to bring
even more breakthrough ideas to the marketplace and connect Hertz
with our consumer, corporate and rideshare customers."
Mr. Davis serves on the boards of Big Brothers Big Sisters of
Kentuckiana based in Louisville,
Kentucky, Amplify Louisville and Fund for the Arts. In 2018
he was named in Louisville Business First's Forty
Under 40 and in 2020 was a member of Leadership Louisville's
Bingham Fellows. He holds a
bachelor's degree in mathematics from Morehouse College and an MBA from Xavier University.
The Hertz Corporation, a subsidiary of Hertz Global Holdings,
Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands
throughout North America,
Europe, the Caribbean, Latin
America, Africa, the
Middle East, Asia, Australia and New
Zealand. The Hertz Corporation is one of the largest
worldwide vehicle rental companies, and the Hertz brand is one of
the most recognized globally. Additionally, The Hertz Corporation
operates the Firefly vehicle rental brand and Hertz 24/7 car
sharing business in international markets and sells vehicles
through Hertz Car Sales. For more information about The Hertz
Corporation, visit www.hertz.com.
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
Certain statements contained in this release include
"forward-looking statements" within the meaning of applicable
securities laws and regulations. These statements often include
words such as "believe," "expect," "project," "anticipate,"
"intend," "plan," "estimate," "seek," "will," "may," "would,"
"should," "could," "forecasts," "transform" or similar expressions.
We caution you that these statements are not guarantees of future
performance and are subject to numerous evolving risks and
uncertainties that we may not be able to accurately predict or
assess, including the risk factors of Hertz's Annual Report on Form
10-K for the year ended December 31,
2021, as filed with the Securities and Exchange Commission
(the "SEC") on February 23, 2022 and
any updates thereto in subsequent filings with the SEC including in
Hertz's Quarterly Reports on Form 10-Q. We caution you not to place
undue reliance on our forward-looking statements, which speak only
as of their date, and Hertz undertakes no obligation to update this
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SOURCE Hertz Global Holdings, Inc.