Nicole Scherzinger Joins the Iconic Hair Tools Brand to Show
Fans How She Creates Her Style
EL PASO, Texas, May 31, 2022 /PRNewswire/ -- Hot
Tools®, the Helen of Troy Limited (NASDAQ: HELE) brand
and go-to brand of professional stylists for over 30 years, is
thrilled to announce a yearlong partnership with GRAMMY®
nominated artist and television personality Nicole Scherzinger. As a longtime fan of Hot
Tools, Nicole will be kicking off the summer with the brand in
style to inspire people with her signature, effortless waves and
favorite hair-flip worthy looks.
"I am so excited to be teaming up with Hot Tools. Everyone
around me knows how much I love the brand, so this partnership is a
perfect fit," said Nicole. "I love expressing myself through my
hair and my style, whether I'm performing on stage or hanging at
home, and Hot Tools makes that so easy. I can't wait to share all
the new looks I have planned this year with people everywhere."
Throughout the year, Nicole will take fans behind-the-scenes as
she hits red carpets and performs on stages around the world, and
give them an intimate look into her off-duty life via social media
content and editorial campaigns. Additionally, Hot Tools and
Nicole will curate exclusive Hairspiration Boxes featuring her
go-to Hot Tools products and gift them to several lucky fans.
Details on how to receive a limited-edition Hairspiration Box will
be posted on social media throughout the year.
"As an industry and style icon who embraces confidence and
authentic self-expression, Nicole is the perfect partner for Hot
Tools," said Vanessa Sobers, VP of
Marketing, Beauty at Helen of Troy. "We celebrate the innovation
and inspiration of artists across all industries, whether they are
behind-the-scenes or in front of cameras, and love collaborating
with these creatives to help our consumers imagine their style. We
look forward to working with Nicole this year as she continues her
successful ventures in music, fashion and television."
For more information on Hot Tools, please visit
www.hottools.com.
ABOUT HOT TOOLS:
Hot Tools appliances are the gold standard for professional hair
stylists. Through innovation in material, technical features and
ergonomically advanced designs, Hot Tools hair dryers, curling
irons, flat irons, and hair setters help stylists be at their
creative best – delivering beautiful, long-lasting styles. Hot
Tools products are coveted by stylists who demand excellence in all
kinds of high-pressure styling environments including film, TV,
photo shoots and backstage styling at hair and runway shows. Please
visit our website at www.hottools.com and follow us on Facebook,
Twitter and Instagram at @HotToolsPro.
ABOUT HELEN OF TROY:
Helen of Troy Limited (NASDAQ: HELE) is a leading global
consumer products company offering creative products and solutions
for its customers through a diversified portfolio of
well-recognized and widely-trusted brands, including OXO, Hydro
Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar.
The Company sometimes refer to these brands as its Leadership
Brands. All trademarks herein belong to Helen of Troy Limited (or
its subsidiaries) and/or are used under license from their
respective licensors. For more information about Helen of Troy,
please visit Helen of Troy.
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SOURCE Helen of Troy