Followers can join the challenge by
creating their own #RainbowRunway walk for a chance to join
Kanemura at Honolulu Pride Parade and Festival in October
HONOLULU, June 15,
2022 /PRNewswire/ -- In honor of National Pride
Month, Hawaiian Airlines tapped Hawaiʻi-born dance celebrity
Mark Kanemura to kick off its
#RainbowRunwayChallenge in a vibrant celebration of inclusivity and
aloha. Coinciding with the debut of the airline's new TikTok
channel, followers are encouraged to create their own
#RainbowRunwayChallenge dance or walk inspired by the video for a
chance to win 160,000 HawaiianMiles, a five-night stay at the Royal
Hawaiian Resort and a chance to join Kanemura as the guest of honor
on Hawaiian's Rainbow Runway float at the Honolulu Pride Parade and
Festival on Oct. 15.
"Dance is a universal language that can break barriers, and the
#RainbowRunwayChallenge represents an opportunity for people to
express themselves in a fun and prideful way. I have always
believed that dance is for everyone, and I am so excited to connect
with people through this challenge," said Kanemura. "This video is
all about self-expression and pride, and during the filming I was
reminded how proud I am to be from this special place and to be a
part of this beautiful community. I cannot wait to return in
October for an even bigger celebration!"
The video for the #RainbowRunwayChallenge takes viewers through
Kanemura's hometown to seven notable locations across Oʻahu
representing a different color of the rainbow, including the Royal
Hawaiian Resort, also known as the "Pink Palace" (red), Waikīkī's
Surfboard Alley (orange), Waimānalo Country Farms' sunflower fields
(yellow), Kāko'o ʻŌiwi's taro patches (green) and the famous
Waikīkī pier (blue). The video concludes with an epic dance
celebration on a runway at Honolulu's Daniel K. Inouye International
Airport, backed by the airline's iconic Pualani aircraft tail
(purple). Along the way, Kanemura is joined by several friends who
include local LGBTQ+ influencers, keiki (kid) pop dancers, hula
dancers, drag queens and members of Hawaiian's LGBTQ+ employee
resource group, Haʻaheo (pride).
The #RainbowRunwayChallenge will come full circle in October for
Honolulu Pride, where the sweepstakes winner will join Kanemura as
the guest of honor on the official larger-than-life Hawaiian
Airlines' Rainbow Runway float.
The 2022 Honolulu Pride Parade and Festival will kick off on
Oct. 1 with events throughout the
month. This year's theme, "Rooted in Pride," celebrates the
cultural and ancestral queer roots in the Hawaiian Islands. As the
official airline sponsor of Honolulu Pride, Hawaiian Airlines
proudly supports The Hawaiʻi LGBT Legacy Foundation in their
mission to educate, facilitate and empower LGBTQA+ people as
integral members of Hawaiʻi's diverse community.
Guests can also follow Kanemura's footsteps and explore his
favorite Oʻahu stops by checking out his new exclusive Island Guide
feature.
Follow Hawaiian Airlines on TikTok (@HawaiianAir) and Instagram
(@HawaiianAirlines). For more information and official rules and
regulations of the #RainbowRunwayChallenge, please visit
HawaiianAirlines.com/OfficialRules.
MEDIA ASSETS
The official #RainbowRunway video with Mark Kanemura can be found here.
Hi-res stills from the video can be downloaded HERE.
About Hawaiian Airlines
Hawaiian® has led all U.S. carriers in on-time
performance for each of the past 18 years (2004-2021) as reported
by the U.S. Department of Transportation and was named No. 1 U.S.
airline by Condé Nast Traveler's 2021 Readers' Choice Awards.
Consumer surveys by Travel + Leisure and TripAdvisor have placed
Hawaiian among the top of all domestic airlines serving
Hawaiʻi.
Now in its 93rd year of continuous service, Hawaiian is
Hawaiʻi's biggest and longest-serving airline. Hawaiian offers
approximately 130 daily flights within the Hawaiian Islands, daily
nonstop flights between Hawaiʻi and 16 U.S. gateway cities – more
than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Japan, New
Zealand, South Korea and
Tahiti.
The airline is committed to connecting people with aloha by
offering complimentary meals for all guests on transpacific routes
and the convenience of no change fees on Main Cabin and Premium
Cabin seats. HawaiianMiles members also enjoy flexibility with
miles that never expire. As Hawai'i's hometown airline, Hawaiian
encourages guests to Travel Pono and experience the islands safely
and respectfully.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings,
Inc. (NASDAQ: HA). Additional information is available
at HawaiianAirlines.com. Follow Hawaiian's Twitter updates
(@HawaiianAir), become a fan on Facebook (Hawaiian Airlines),
and follow us on Instagram (hawaiianairlines) and TikTok
(@HawaiianAirlines). For career postings and updates, follow
Hawaiian's LinkedIn page.
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SOURCE Hawaiian Airlines