In a stroke of ingenuity, wonder and, frankly
engineering marvel, Hasbro’s Lite-Brite toy has been transformed.
Introducing 184 new Magenta lite pegs! Yes, Magenta. Lite. Pegs.
Mind-blown. Plus, new wireless-themed templates straight out of the
box and a website featuring all-new downloadable and uploadable
It’s available starting today for $19.99 and
includes a 1-in-1000 chance to win a “5G Experience of a Lite-time”
through the Magenta Ticket sweepstakes
Now that the dark days of winter have descended upon us, if
there’s one thing we could all use a little more of, it’s a dose of
lite-er lights and brite-er brights. And what more obvious way to
do that than to bring T-Mobile (NASDAQ: TMUS) and Hasbro (NASDAQ:
HAS) together to introduce Lite-Brite T-Mobile Edition, now with
184 magenta pegs.
This press release features multimedia. View
the full release here:
LITE BRITE is a trademark of Hasbro and
is used with permission. © 2021 Hasbro. All Rights Reserved.
Named one of the 100 greatest toys of all-time by Time magazine,
Lite-Brite has been lite-ing up smiles and inspiring holiday
nostalgia for children of all ages for more than 50 years.
Meanwhile, over the past two years, T-Mobile has been lite-ing up
the 5G map of America with the nation’s largest, fastest and most
reliable 5G network including recently hitting nationwide Ultra
Capacity 5G status.
Limited supplies of Lite-Brite T-Mobile Edition are available
right now at www.t-mobile.com/5GLiteBrite for $19.99 plus free
standard shipping through Cyber Monday. In addition to 184 all-new
magenta pegs, each unit comes with four wireless-inspired templates
and all the traditional Lite-Brite pegs that generations of
children have used to create rainbow-colored fish, sailboats and
unicorns. At the 5G Lite Brite website, users can download and
upload design templates to add hours upon hours of fun.
“Toying with the mobile industry – killing off annual service
contracts, crazy-high international roaming fees, data buckets, etc
- has always been at the heart of the Un-carrier. So who better to
partner with than Hasbro – the name in toys – to come up with what
I expect to be the holiday gift for 2021,” said Mike Sievert, CEO
of T-Mobile. “I like to think the 7-year-old me would’ve had an
even bigger smile creating a Lite-Brite airplane with magenta pegs.
With our partner, Boys & Girls Clubs of America, we’re going to
bring that “even bigger smile” to thousands of Club kids and teens
through toy drive donations in communities across the nation.”
But there’s more! Hidden in a limited number of Lite-Brite
T-Mobile Edition boxes, there’s a special surprise: a Magenta
Ticket, good for a “5G Experience of a Lite-time.” Up to four lucky
winners each get an all-expenses paid trip for two to an event of
their choosing at one of three T-Mobile branded properties:
T-Mobile Park in Seattle, T-Mobile Center in Kansas City, or
T-Mobile Arena in Las Vegas. Plus each winner gets a T-Mobile 5G
prize pack that comes with two new 5G smartphones with a free year
of Magenta MAX and an HD flatscreen TV to pair with a free year of
T-Mobile Home Internet service (and Netflix, included free with
Magenta MAX). Already got a Lite-Brite and don’t want to miss out
on the fun? You still have a chance at a ticket, visit
www.t-mobile.com/5GLiteBrite for details.
“At Hasbro we are constantly thinking of fun and creative new
formats for old and new fans to connect and engage with our
brands,” said Casey Collins, GM & SVP, Global Licensed Consumer
Products at Hasbro. “More than five decades later, we’re excited to
keep the classic Lite-Brite brand alive through our collaboration
with T-Mobile – known as the hip wireless service provider. With
the T-Mobile Lite-Brite Edition, fans of all ages will be able to
make their holiday festivities even brighter.”
Spreading magenta love to communities across America
As part of T-Mobile Hometown we’re teaming up with our long-time
partner Boys & Girls Clubs of America to bring the gift of
Lite-Brite T-Mobile Edition to thousands of youth across the
For more information, to purchase Lite-Brite T-Mobile Edition
and to download or upload additional Lite-Brite templates, visit
*Lite-Brite T-Mobile Edition doesn’t actually have anything to
do with 5G… at least for now. Who knows what the future holds!?
Limited time offer while supplies last. Sweepstakes: NO PURCHASE
NECESSARY. Open to residents of 50 US, DC, PR, or USVI age 18+.
12am ET 11/23/21 – 11:59pm ET 6/30/22. Sponsored by T-Mobile. Void
where prohibited. 5G capable device required; coverage not
available in some areas. Some uses may require certain plan or
feature; see T-Mobile.com. Most Reliable: According to an audit
report conducted by independent third party umlaut containing
crowdsourced data for user experience collected from April to
September 2021. Full details at:
www.umlaut.com/en/benchmarking/USA. Fastest: Based on average,
overall combined 5G speeds according to Opensignal Awards – USA: 5G
User Experience Report October 2021, from independent analysis of
mobile measurements recorded during the period June 14 - September
11, 2021 © 2021 Opensignal Limited.
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Sprint. For more information please visit:
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to making the world a better place for all children, fans
and families. Hasbro delivers immersive brand experiences for
global audiences through consumer products, including toys and
games; entertainment through eOne, its independent studio; and
gaming, led by the team at Wizards of the Coast, an award-winning
developer of tabletop and digital games best known for fantasy
franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company’s unparalleled portfolio of approximately 1,500
brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS &
DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier
partner brands. For the past decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media and one of the
World’s Most Ethical Companies by Ethisphere Institute. Important
business and brand updates are routinely shared on our Investor
Relations website, Newsroom and social channels (@Hasbro on
Twitter, Instagram, Facebook and LinkedIn.)
LITE BRITE is a trademark of Hasbro and is used with permission.
© 2021 Hasbro. All Rights Reserved.
About Boys & Girls Clubs of America
For 160 years, Boys & Girls Clubs of America
(BGCA.org) has provided a safe place for kids and teens to
learn and grow. Clubs offer caring adult mentors, fun and
friendship, and high-impact youth development programs on a daily
basis during critical non-school hours. Boys & Girls Clubs
programming promotes academic success, good character and
leadership, and healthy lifestyles. More than 4,700 Clubs serve
over 4.3 million young people through Club membership and community
outreach. Clubs are located in cities, towns, public housing and on
Native lands throughout the country, and serve military families in
BGCA-affiliated Youth Centers on U.S. military installations
worldwide. National headquarters are located in Atlanta. Learn more
about Boys & Girls Clubs of America on Facebook and
version on businesswire.com: https://www.businesswire.com/news/home/20211123005846/en/
Media Contacts T-Mobile US, Inc. Media Relations
Investor Relations Contact T-Mobile US, Inc.
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