Spectra Partnerships Named Official Partner of Hall of Fame Resort and Entertainment Company
October 15 2020 - 8:00AM
Business Wire
Industry leader in live entertainment and
sports sponsorship marketing will serve as HOFV’s sponsorship
consulting firm
Hall of Fame Resort & Entertainment Company (“HOFV” or the
“Company”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment
and media company centered around the power of professional
football and owner of the Hall of Fame Village powered by Johnson
Controls (the “Destination”) in Canton, Ohio, is excited to
announce that it has named Spectra Partnerships an official partner
of the Company. Spectra Partnerships, a major division of live
entertainment and sports industry titan Spectra, will serve as
HOFV’s sponsorship consulting firm. Spectra Partnerships will be
responsible for identifying, creating and cultivating sponsorship
and naming rights partnerships that produce new revenue
opportunities for both the Destination and the Company’s events,
media and gaming verticals.
Erica Muhleman, Executive Vice President of New Business
Development/Marketing & Sales for HOFV, stated, “Spectra is an
industry leader in sales representation, hosting and entertainment,
and possesses strong relationships with many of the world’s leading
brands, entertainment acts and conference organizers. Together, we
will create unique, strategic partnerships across our
differentiated business verticals both now and in the future, which
will enable us to further elevate the experiential offerings at the
Destination.”
Spectra Partnerships – which has secured more than 40 naming
rights partnerships in the last 10 years, more than any other
company in the space – is a leader in sales representation,
strategic consulting, and analytics for sports and entertainment
properties across North America. Its experienced sales team drives
revenue via the marketing and sale of naming rights, corporate
partnerships, advertising, premium seating, and hospitality
initiatives. Spectra provides a blend of management, hospitality
and partnership services for top-tier clients like the City of
Miami Beach and for more than 150 properties, many of which are
home to college and professional sports teams, such as the Wells
Fargo Center in Philadelphia, Atlantic City Convention Center in
Atlantic City, N.J., Cotton Bowl at Dallas Fair Park, and Liberty
Bowl Memorial Stadium in Memphis, Tenn.
Michael Crawford, President and CEO of HOFV, commented, “We are
thrilled to work closely with a world-class partner in Spectra to
advance our strategic objectives in Canton and beyond. Spectra
recognizes the significant underlying growth potential in all of
our business verticals and is excited to help us generate
additional sponsorships and events, in addition to identifying ways
we can capitalize on our close relationships with the Pro Football
Hall of Fame and the NFL Alumni Association. This new partnership,
combined with our strong internal business development team led by
Erica, positions us to capitalize on the multi-billion dollar
partnership industry in the world of sports and sports-related
destinations.”
Bryan Furey, Senior Vice President, Spectra Partnerships, said,
“Spectra Partnerships is honored to represent what is sure to be a
landmark destination for football fans across the nation. HOFV
possesses a unique blend of assets for brands to engage a highly
passionate consumer audience in a powerful way. We look forward to
establishing meaningful corporate relationships that deliver on the
vision of the Hall of Fame Resort and Entertainment Company’s
executive team.”
John Page, Spectra’s President of Venue Management, added:
“Spectra is thrilled to partner with Hall of Fame Village at such a
critical strategic juncture. Our long-standing, deep relationships
with top brands promise to yield exciting new collaborations that
will continue to propel the palpable anticipation for this
tremendous multi-use sports entertainment and media
destination.”
The partnership highlights HOFV’s continued commitment to
working with world-class brands to bring more unique and engaging
experiences to the Destination and the Company’s numerous
additional business segments.
About the Hall of Fame Resort & Entertainment
Company
The Hall of Fame Resort & Entertainment Company (NASDAQ:
HOFV, HOFVW) is a resort and entertainment company leveraging the
power and popularity of professional football and its legendary
players in partnership with the Pro Football Hall of Fame.
Headquartered in Canton, Ohio, the Hall of Fame Resort &
Entertainment Company is the owner of the Hall of Fame Village
powered by Johnson Controls, a multi-use sports, entertainment and
media destination centered around the Pro Football Hall of Fame's
campus. Additional information on the Company can be found at
www.HOFREco.com.
About Spectra
Spectra is an industry leader in hosting and entertainment,
partnering with clients to create memorable experiences for
millions of visitors every year. Spectra’s unmatched blend of
integrated services delivers incremental value for clients through
several primary areas of expertise: Venue Management, Food Services
& Hospitality, and Partnerships. Learn more at
SpectraExperiences.com. Follow Spectra on Facebook, Instagram,
Twitter and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20201015005368/en/
Media/Investors:
For Hall of Fame Resort & Entertainment Company Media
Inquiries: public.relations@hofreco.com Investor Inquiries:
investor.relations@hofreco.com
For Spectra Blair Cardinal; blair.cardinal@spectraxp.com
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