BOULDER, Colo., Aug. 22, 2019 /PRNewswire/ -- Back by
popular demand, Grateful Dead fans can settle down easy with the
release of Ramble on Rose, a limited-edition black tea blend from
Celestial Seasonings in partnership with nonprofit HeadCount. For
the first time ever, this exclusive blend will be available online
at no cost. How's that for a miracle? Infused with notes of
vanilla, strawberry and rose, Ramble on Rose Black tea will transport your taste buds to
1972, the year the song "Ramble on Rose" was brought to life for
the world's listening pleasure.
Devout tea drinkers and music lovers alike can get their hands
on a box by registering to vote or signing up for election
alerts online through HeadCount, a nonprofit organization that
promotes civic participation in democracy through music.
Previously, Ramble on Rose was available exclusively through
HeadCount at select concerts. Visit
CelestialSeasonings.com/RambleonRose to receive a free box, while
supplies last.
"We are thrilled to bring back Ramble on Rose, inspired by a
song we all can sing out loud to, in the name of getting people out
to vote. Musicians have a strong connection to drinking tea before
a show, and Celestial Seasonings developed the perfect blend to
honor our mission and connection to an iconic band," said
Andy Bernstein, executive director
at HeadCount.
Celestial Seasonings celebrates its 50th anniversary
in 2019. Known for its tea-world staples like Red Zinger® and
Sleepytime®, the brand is proud of its iconic box
designs, which display their roots in music, sustainability and
art. Ramble on Rose is all of that in one tea and is a collector's
item in itself, as the box was designed by premier Grateful Dead
poster artist A.J. Masthay.
"Creating a unique, music-inspired blend for an organization
like HeadCount has been an amazing way to bring our values to life.
Since our beginnings in 1969, music has been part of our brand's
DNA, and we're excited to bring Ramble on Rose to the Grateful
Dead's biggest fans," said Tim
Collins, vice president of marketing at Celestial
Seasonings.
In addition to being available online, Ramble on Rose will also
be given away at the LOCKN' Festival beginning Aug. 22 at the Oak Ridge Farm in Arrington, Virginia. Jam-band fans will
receive the tea when they register to vote or register for election
alerts through HeadCount at the event. For fans looking for a
miracle, Celestial Seasonings is giving away two four-day tickets
to LOCKN' through its social channels. Follow @CelestialTea on
Instagram and Facebook.com/CelestialSeasonings for a chance to
win.
About Celestial Seasonings, Inc.
For nearly 50 years,
Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial
Group, Inc., Nasdaq: HAIN) has created delicious specialty teas
that add magic to every moment. The brand currently offers more
than 90 flavorful varieties of herbal, green, black, wellness,
rooibos and chai teas. Each blend is expertly crafted by our
Blendmaster from the finest herbs, teas, spices and botanicals
and is presented in packaging adorned with beautiful artwork and
inspiring quotes. From calming and relaxing to refreshing and
rejuvenating to everyday wellness support, there's a Celestial
Seasonings® product for all the moods and moments of
your day. For more information, visit celestialseasonings.com or
facebook.com/CelestialSeasonings.
About HeadCount
HeadCount harnesses the power of
music to drive social change. Since 2004, HeadCount has registered
over 580,000 voters, and helped organize various initiatives in the
live music community to promote civic participation. In their role
as the organizing arm of the live music scene, HeadCount has hosted
activism villages at over 100 concerts & festivals and has
raised close to $10 million for other
music-industry non-profits. With 30,000 volunteers, street teams in
most major U.S. cities and affiliations with over 200 touring
musicians, HeadCount ranks as one of the largest and most active
music-based non-profit organizations in America.
About The Hain Celestial Group, Inc.
The Hain
Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, New York, is a leading organic
and natural products company with operations in North America, Europe and India. Hain Celestial participates in many
natural categories with well-known brands that include Celestial
Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®,
Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Imagine®,
Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®,
BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®,
Yves Veggie Cuisine®, Europe's
Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson's
Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®,
Robertson's®, Frank Cooper's®,
Linda McCartney's®, Lima®, Danival®,
Joya®, Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®,
Alba Botanica®, Live Clean® and Queen Helene®. Hain Celestial has
been providing A Healthier Way of Life™ since 1993. For more
information, visit www.hain.com.
Contact:
Korrie Merley
612-334-0470
korrie.merley@clynch.com
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SOURCE Celestial Seasonings, Inc.