Groupon Launches New, Personalized User Experience
May 04 2021 - 10:37AM
Business Wire
Reimagined UX delivers a more intuitive,
engaging experience to amplify new inventory offerings, drive
customer engagement and encourage repeat purchases
Groupon, which is currently running a four-week So #@$%ing
Ready campaign aimed at connecting local merchants with
consumers looking to get back to some sense of normalcy, today
unveiled a new user experience designed to bring the company’s new
inventory offerings to the forefront, drive more engagement and
encourage repeat [customer] purchases. The reimagined UX follows
Groupon’s successful launch of a growth strategy to expand and
improve inventory and includes personalized recommendations,
streamlined search and buy-it-again features. The goal of these
changes is to expand how consumers view Groupon - from an
inspiration-only, needs-based marketplace to the ultimate
destination for local experiences.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210504005946/en/
Groupon's reimagined UX delivers a more
intuitive, engaging experience to amplify new inventory offerings,
drive customer engagement and encourage repeat purchases. (Graphic:
Business Wire)
With the new user experience, Groupon aims to fundamentally
improve the customer journey offering:
- A Modern, Personalized Experience – Redesigned homepage
with more modern and personalized features, making it easier and
more engaging for customers to search, browse and discover relevant
experiences
- Improved Search and Ranking – Suggestions tailored
directly towards customer intent and location, delivering more
relevant search results
- Buy-it-again Features – New functionality that makes it
easier for customers to repeat purchase, including building
awareness of new, restriction-free Deals as well as new Offers
inventory
“Our customers told us they wanted a more curated, relevant
experience, and these changes make it easier for them to find
exactly what they’re looking for when they come to Groupon––while
continuing to inspire them to try something new,” said John
Higginson, Chief Technology Officer at Groupon. “These are some
of the most visible changes we’ve ever made, and we’re excited
about our potential to drive customer purchase frequency higher and
attract new consumers to the Groupon platform. We expect our
reimagined user experience to benefit both our customers and
merchants.”
The reimagined Groupon user experience is currently live for
select users on mobile app and mobile web in the United States and
Canada, and will be rolled out to the remainder of Groupon’s users
in these two countries throughout the second quarter. An
international rollout of the reimagined UX is planned for after the
United States and Canada rollout is completed.
To download the award-winning Groupon mobile app, please visit
https://www.groupon.com/mobile.
About Groupon:
Groupon (NASDAQ: GRPN) is an experiences marketplace where
consumers discover fun things to do and local businesses thrive.
For our customers, this means giving them an amazing selection of
experiences at great values. For our merchants, this means making
it easy for them to partner with Groupon and reach millions of
consumers around the world.
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version on businesswire.com: https://www.businesswire.com/news/home/20210504005946/en/
Nick Halliwell Press@groupon.com
ASTRSK PR groupon@astrskpr.com For more media assets please
visit here.
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