SAN MATEO, Calif., July 28, 2020 /PRNewswire/ -- Attention
nature nomads, road trippers and adventure seekers—GoPro, Inc.
(NASDAQ: GPRO) has packed its legendary durability and versatility
into a new line of lifestyle gear that is available
worldwide beginning today, exclusively on GoPro.com.
GoPro's all-new lifestyle gear lineup melds GoPro's signature
design and versatility across an exciting and ultra-functional
line of bags, backpacks and cases starting at $19.99, clothing starting at $24.99 and other goods, like floating sunglasses
and water bottles, starting at $29.99.
"GoPro has been focused on helping people pursue active
lifestyles since day one, and our expansion into categories like
bags, apparel and ultra-functional accessories stay true to that,"
says GoPro founder and CEO Nicholas
Woodman. "We're excited to bring GoPro design and
versatility to a broad range of lifestyle products and offer them
at very attractive prices exclusively on GoPro.com. And GoPro
PLUS subscribers can get 30% off all of these new products which
makes for staggeringly good value."
First up in the GoPro lifestyle lineup is a series of bags that
range from everyday carriers to duffels for longer
getaways. Apparel and other accessories will be available for
purchase on Aug. 19.
The new GoPro bag line includes:
- Daytripper ($99.99) –
Designed for daily adventures, the ergo-friendly Daytripper
provides hydration compatibility and padded storage for a laptop,
essentials and gear.
- Stash ($69.99) - Stash is
a flexible, fast-loading rolltop bag. The lightweight construction
is designed for easy storage layering and reach-in
accessibility.
- Mission ($99.99) - Mission
is a 2-in-1 backpack duffel built tough and sized up to handle the
demands of extended trips and larger loads.
- Storm DRY ($99.99) -
Amphibious by design, Storm DRY is a tough, yet streamlined,
waterproof backpack. It's welded, watertight and lightweight while
being tough as nails.
- Sling ($49.99) - Sling is
a sleek, minimalist crossbody bag you can also wear as a waist
pack. Perfect for daily adventures from trail runs to supermarket
runs.
- Casey ($49.99) - Casey is
a protective, customizable, compression-molded case for your GoPro
and accessories. Features padded construction with soft tricot
lining.
- Casey LITE ($19.99) -
Casey LITE is a lightweight, travel-friendly case for your GoPro
and accessories. Features customizable padded construction.
GoPro PLUS subscribers get an exclusive 30% discount off the new
lifestyle gear line. This adds to the already robust list of
benefits for GoPro PLUS, which includes unlimited cloud storage,
damaged camera replacement and up to 50% off on all GoPro mounts
and accessories. GoPro PLUS costs just $4.99/month or $49.99 annually.
To celebrate this new line of products while raising money for
charity, GoPro is hosting its first-ever virtual charitable event
this weekend called #GoProLiveIt. Between Friday, July 31, and Sunday, Aug. 2, people can participate in one or
more of eight social-distancing-friendly activity categories with
free events led virtually by GoPro athletes, advocates and
ambassadors. Participants also have the chance to win one of the
new GoPro lifestyle gear items for posting a standout image to
social media using #GoProLiveIt and tagging @GoPro. Learn
more at GoPro.com/LiveIt.
For every social post tagged with #GoProLiveIt between July
31 and Aug. 2, GoPro will donate $1
to be shared across three charities — Girl Trek, Sea
Trees and Challenged Athletes Foundation.
Visit GoPro.com to learn more about the full lineup of
GoPro lifestyle gear and sign up for #GoProLiveIt.
About GoPro, Inc.
GoPro helps the world celebrate
and share itself in immersive and exciting ways.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United
States and other countries.
For more information, visit www.gopro.com. GoPro users
can submit their photos, raw clips and video edits to GoPro Awards
for social stoke, GoPro gear and cash prizes. Learn more
at www.gopro.com/awards. Connect with GoPro
on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube,
and GoPro's blog The Inside Line.
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SOURCE GoPro, Inc.