GoodRx Savings Increase Pharmacy Visits and Customer Loyalty For Retailers
August 03 2021 - 9:00AM
GoodRx, Inc. (NASDAQ: GDRX), America’s leading resource for
healthcare savings, today shared the results of a recent consumer
survey showing the company’s impact on pharmacy retailers. Findings
indicate that GoodRx helps pharmacies boost sales by driving
in-store foot traffic, improving customer loyalty, and increasing
medication affordability and access for their customers.
GoodRx offers discounts at pharmacies across the country,
including major chains like Albertsons, CVS, Costco, Kroger, Rite
Aid, Walmart and Walgreens, to help consumers save money on the
prescriptions they need. For those looking for even greater
discounts, GoodRx offers a subscription savings program, GoodRx
Gold, which provides savings of up to 90% off the pharmacy retail
(or usual and customary) price on prescription drugs at
participating pharmacies nationwide.
GoodRx recently surveyed over 4,000 users of GoodRx coupons and
GoodRx Gold and found that these users reported the following,
which could benefit pharmacy retailers:
- Increase medication
affordability and adherence for customers: Prior to using
GoodRx, only 23% of consumers surveyed could afford all of their
prescriptions, while after using GoodRx, that number skyrocketed to
81% of consumers surveyed being able to afford all of their
medication. Medication affordability can help pharmacies reduce
“walk away” patients and prescriptions abandoned at the counter due
to high cost, and increase medication adherence for their
customers.
- Sales through additional
foot traffic: Almost 80% of consumers surveyed said they
purchased other items such as general merchandise or groceries when
picking up a prescription, spending an additional $40 or more on
average at the pharmacy counter.
- Encourage pharmacy loyalty
among customers: 85% of consumers surveyed agree that
their positive experience with GoodRx makes them want to return to
their pharmacy. 65% of consumers who use GoodRx reported visiting
their pharmacy at least once a month, with 26% making additional
trips because of GoodRx.
- Lead to high consumer
satisfaction: 95% of consumers surveyed had a good or
excellent experience using GoodRx.
“Our mission has always been to provide Americans with access to
affordable healthcare and we continue to work with partners across
the healthcare ecosystem to drive down medication costs,” said
Bansi Nagji, President of Healthcare at GoodRx. “By offering
discounts at nearly every major retail pharmacy in the U.S., we
ensure their customers can afford their prescriptions and, in turn,
help the retailers improve customer loyalty, increase foot traffic
and ensure a positive experience at the pharmacy counter.”
To learn more about GoodRx, visit: goodrx.com.
About GoodRxGoodRx helps Americans get the
healthcare they need at a price they can afford. As America’s
leading resource for healthcare savings, GoodRx connects consumers
with affordable and convenient prescriptions and medical care,
including telehealth, mail order prescriptions, doctor visits, and
lab tests. We have helped Americans save over $30 billion since
2011 and are one of the most downloaded medical apps over the past
decade.
Forward-Looking StatementsThis press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. All statements contained
in this press release that do not relate to matters of historical
fact should be considered forward-looking statements, including
without limitation statements regarding the benefits of GoodRx’s
offerings for pharmacy retailers and GoodRx’s impact on the
healthcare ecosystem. These statements are neither promises nor
guarantees, but involve known and unknown risks, uncertainties and
other important factors that may cause our actual results,
performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by
the forward-looking statements, including, but not limited to,
risks relating to risks related to our limited operating history
and early stage of growth; our ability to achieve broad market
education and change consumer purchasing habits; our ability to
continue to attract, acquire and retain consumers in a
cost-effective manner; our reliance on our prescription offering
and ability to expand our offerings; changes in medication pricing
and pricing structures; and the important factors discussed under
the caption “Risk Factors” in GoodRx’s Annual Report on Form 10-K
for the year ended December 31, 2020, and our other filings with
the SEC. These factors could cause actual results to differ
materially from those indicated by the forward-looking statements
made in this press release. Any such forward-looking statements
represent management’s estimates as of the date of this press
release. While we may elect to update such forward-looking
statements at some point in the future, we disclaim any obligation
to do so, even if subsequent events cause our views to change.
ContactGoodRxLauren
Casparispress@goodrx.com
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