Funko Unveils Innovative Line Targeting Kids at New York Toy Fair
February 21 2020 - 08:30AM
Business Wire
SNAPSIES TM lets kids snap-and-match, creating thousands of
variations in a brand rollout with experience-based machines
designed to disrupt the toy aisle
Funko, Inc. (“Funko” or the “Company”) (NASDAQ: FNKO), a leading
pop culture consumer products company, today announced it is
entering the toy category starting with an innovative product line
called Snapsies TM.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200221005033/en/
Funko's Snapsies machine (Photo: Business
Wire)
With Snapsies, Funko has developed a toyline kids will love
engaging with, because each snap creates a custom character that
makes the Snapsie truly unique. The patent pending snap-and-match
technology allows kids to add an extra layer of personalization to
an already diverse lineup of characters like rock star unicorn
Jett, super-athletic mountain goat Billie, and hedgehog Boe, the
baker.
To support this line, Funko has created an innovative delivery
system with a touchscreen-display retail machine that lets kids
immerse themselves in the world of Snapsies through video shorts
created by Funko Animation Studios. From the machine a toy capsule
is dispensed for instant unwrap, snap, and play.
“Funko is taking our experience in pop culture and entertainment
licensed merchandise and bringing it to the toy aisle with an
innovative delivery system and product line that will engage kids
and increase dwell time at retail,” said Brian Mariotti, Chief
Executive Officer at Funko.
For more information, follow Funko’s social channels:
@originalfunko on Instagram, Twitter, and Facebook; or
@funkohollywood on Facebook.
ABOUT FUNKO
Headquartered in Everett, Washington, Funko is a leading pop
culture consumer products company. Funko designs, sources and
distributes licensed pop culture products across multiple
categories, including vinyl figures, action toys, plush, apparel,
board games, housewares and accessories for consumers who seek
tangible ways to connect with their favorite pop culture brands and
characters. Learn more at https://www.funko.com/, and follow us on
Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
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version on businesswire.com: https://www.businesswire.com/news/home/20200221005033/en/
Jessica Piha-Grafstein jessicap@funko.com
Funko (NASDAQ:FNKO)
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