Fifth Third Bank’s What Drives You Contest Will Take One Business to the Races
April 08 2019 - 10:08AM
Business Wire
Grand Prize Includes Logo Placement on the No.
17 Fifth Third Ford Mustang
Fifth Third Bank is offering business owners a chance to have
their company’s logo featured on a NASCAR car through a contest
that kicks off today.
The winner of the Fifth Third Bank What Drives You Contest,
which runs through April 26, will see their logo on Ricky Stenhouse
Jr.’s No. 17 Fifth Third Ford Mustang at an upcoming race.
Customers and owners can nominate businesses online in recognition
of the way they push for excellence. The public will pick a winner
from the top three nominees in early May.
One lucky business will be selected to have its company logo
featured on the trunk of the Fifth Third Ford during the Quaker
State 400 presented by Walmart at the Kentucky Speedway® on July
13. The race is part of the 2019 Monster Energy NASCAR Cup
SeriesTM.
The contest also will celebrate nonprofit organizations by
giving them a chance to have their name featured above the
passenger-side door of the same car.
“We understand how businesses in our communities make big
contributions,” said Kala Gibson, head of Business Banking for
Fifth Third Bank. “At Fifth Third, we want to celebrate this hard
work, energy and passion. We’re excited to showcase a business,
giving their name and logo exposure to millions of fans at the race
and watching from home.”
The business winner and a guest also will receive a VIP
experience at the race, including airfare, hotel accommodations,
pit box seating and a chance to meet Stenhouse. The Bank will make
a $1,000 charitable donation to the winning nonprofit.
The 2018 contest winner, Doug Herbert, runs B.R.A.K.E.S. (Be
Responsible And Keep Everyone Safe), a GuideStar platinum-rated
501(c)(3) nonprofit dedicated to preventing injuries and saving
lives by training teens and their parents to be safer and more
responsible behind the wheel. Herbert, a Top Fuel drag racing
champion, founded the organization in 2008 after his two sons died
in a car crash. Since then, the charity has trained more than
30,000 teens and their parents at dozens of schools across the
country.
“I loved seeing our logo go around the track bringing awareness
to saving teens’ lives across America. It was so cool,” Herbert
said of the win. “Car crashes are the No. 1 cause of death among
teens, but every bit of exposure we get supports our mission to
fight that epidemic and save more lives. We’re truly grateful for
this recognition and for Fifth Third’s support of our small
business.”
Herbert received the decklid with his logo from the No. 17 Ford
Mustang. The lid now hangs in the conference room of the
B.R.A.K.E.S. office.
Companies and nonprofits with fewer than 100 employees in the
Bank’s 10-state footprint are eligible to enter the contest
categories. The nomination process asks two questions: Tell us
about this business. What drives you to succeed? Nominations may be
submitted through April 26. Public voting will take place May 6-10;
the winner will be announced in late May.
To submit a nomination and for official rules and details, visit
the contest page at 53.com/racing. No purchase necessary.
About Fifth Third
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio and the indirect parent company
of Fifth Third Bank, an Ohio-chartered bank. As of Dec. 31, 2018,
Fifth Third had $146 billion in assets and operated 1,121
full-service Banking Centers and 2,419 ATMs with Fifth Third
branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida,
Tennessee, West Virginia, Georgia and North Carolina. In total,
Fifth Third provides its customers with access to approximately
52,000 fee-free ATMs across the United States. Fifth Third operates
four main businesses: Commercial Banking, Branch Banking, Consumer
Lending and Wealth & Asset Management. Fifth Third is among the
largest money managers in the Midwest and, as of Dec. 31, 2018, had
$356 billion in assets under care, of which it managed $37 billion
for individuals, corporations and not-for-profit organizations
through its Trust and Registered Investment Advisory businesses.
Investor information and press releases can be viewed at
www.53.com. Fifth Third’s common stock is traded on the Nasdaq®
Global Select Market under the symbol “FITB.” Fifth Third Bank was
established in 1858. Deposit and Credit products are offered by
Fifth Third Bank. Member FDIC
About Roush Fenway
Racing
Roush Fenway Racing is the winningest team in NASCAR history,
fielding multiple teams in NASCAR Monster Energy Cup Series and
NASCAR XFINITY Series competition. Roush Fenway is a leader in
driver development, having launched the careers for many of the top
drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR
marketing solutions, pioneering motorsport’s first team-focused TV
show and producing multiple award-winning digital and experiential
marketing campaigns. Roush Fenway is co-owned by Jack Roush, the
winningest team owner in NASCAR history and Fenway Sports Group,
parent company of Major League Baseball’s Boston Red Sox and
English Premier League’s Liverpool F.C. Visit RoushFenway.com,
become a fan on Facebook and Instagram and follow on Twitter at
@roushfenway.
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Laura Trujillo513-534-NEWS
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