Papa Murphy’s Debuts New Company Website and Digital Ordering Platform
March 13 2018 - 8:30AM
Simplified online platform improves customer
experience and increases order frequency
Papa Murphy’s Holdings, Inc. (NASDAQ:FRSH) today announces the
launch of its newly redesigned website and digital ordering
platform. The updated and easy-to-navigate papamurphys.com was
developed in partnership with Fuzz LLC—a digital creative
agency—and features a simpler, cleaner design that better reflects
Papa Murphy’s brand offering. The website highlights the freshness
of the Company’s scratch-made dough, freshly shredded cheese, hand
chopped veggies and high-quality toppings. The rollout of the new
ecommerce platform by Olo, the leading provider of online and
mobile ordering capabilities, marks the Company’s first phase of
its digital evolution.
“We’re thrilled that our new website showcases the uniqueness of
the Papa Murphy’s brand and better educates visitors on the
unmatched quality of our pizza,” said Weldon Spangler, CEO of Papa
Murphy's Holdings. “In addition to revamping our website, we are
working to address the changing needs of customers with our new
online ordering system powered by Olo. It is now easier than ever
for Papa Murphy’s customers to customize their order, find
promotions and value deals, and save their order for easy, future
ordering.”
The new ordering platform improves the online and mobile
ordering experience, sends customers a text when their order is
ready for pick-up, and soon will allow customers the ability to
order a “half-and-half” pizza that combines two of their favorite
pizzas in one. In addition to enhanced customer convenience, Papa
Murphy’s franchisees now have access to a streamlined payment
system with added payment options in participating stores, and
franchisees may notice improved sales conversion rates for
promotional menu items due to the ability to highlight promotional
products. The newly designed papamurphys.com allows franchisees to
receive augmented local hiring support through an easier
application process for in-store opportunities.
“We’re proud to partner with Papa Murphy’s to help take the
company’s digital experience to the next level,” said Noah Glass,
Founder and CEO of Olo. “With its focus on fresh ingredients and
hand-crafted, personalized tastes, Papa Murphy’s is tapped into
what today’s consumers really want. Utilization of the Olo platform
sets up Papa Murphy’s for exploring additional options to expand
convenience, such as delivery, to continue making this incredible
bake-at-home pizza more accessible than ever.”
For more information or to experience the new digital platforms,
please visit papamurphys.com.
About Papa Murphy's
Papa Murphy’s Holdings, Inc. (NASDAQ:FRSH) is a franchisor and
operator of the largest Take ‘n’ Bake pizza brand in the United
States, selling fresh, hand-crafted pizzas ready for customers to
bake at home. The company was founded in 1981 and currently
operates more than 1,500 franchised and corporate-owned fresh pizza
stores in 39 states, Canada and United Arab Emirates. Papa Murphy's
core purpose is to bring all families together through food people
love with a goal to create fun, convenient and fulfilling family
dinners. In addition to scratch-made pizzas, the Company
offers a growing menu of grab ‘n’ go items, including salads, sides
and desserts. Order online today at www.papamurphys.com.
About OLO
Olo is the on-demand interface for the restaurant industry,
powering digital ordering and delivery for over 200 restaurant
brands across 40,000 locations. Olo’s enterprise-grade software
powers every stage of the digital restaurant transaction, from
fully-branded guest interfaces to the back-of-house order
management features that keep the kitchen running smoothly. Orders
from Olo are injected seamlessly into existing systems to help
brands capture demand from on-demand channels such as the brand’s
website and app, third-party marketplaces, social media channels,
and personal assistant devices like the Amazon Echo. Olo is a
pioneer in the industry, beginning with text message ordering on
mobile feature phones in 2005. Today, over 90 million consumers use
Olo to order ahead and get meals delivered from the restaurants
they love. Clients include Applebee’s (DIN), Chili’s (EAT),
Chipotle (CMG), Denny’s (DENN), Five Guys Burgers & Fries,
Jamba Juice (JMBA), Noodles & Company (NDLS), Red Robin (RRGB),
Shake Shack (SHAK), sweetgreen, Wingstop (WING), and more. Learn
more at www.olo.com. SKIP THE LINE®
Investor Contact:Fitzhugh Taylor,
ICRfitzhugh.taylor@icrinc.com877-747-7272
Media Contact:Rachael Smith,
ICRRachael.Smith@icrinc.com646-277-1261
Freshworks (NASDAQ:FRSH)
Historical Stock Chart
From Aug 2024 to Sep 2024
Freshworks (NASDAQ:FRSH)
Historical Stock Chart
From Sep 2023 to Sep 2024