NEW
YORK, May 12, 2025 /PRNewswire/ -- Today FOX
Advertising announces the launch of the OneFOX converged media
platform, powered by AdRise built on a foundation of AI-driven
technology and tools.
This intelligence platform will harness audience &
contextual signals along with behavioral, creative and campaign
analytics to create more personalized ad experiences for consumers
and increase ad efficacy for advertisers.
The genesis of the platform began a little over a year ago with
AdRise developing the proprietary building blocks that support
unified planning tools, activation and measurement across FOX
Entertainment, FOX Sports, FOX News Media and Tubi.
The accelerated growth and evolution of machine learning and
LLMs, has unlocked new entrants into the category and with FOX's
investment, AdRise has been at the forefront in building next gen
capabilities to better connect fans and brands. These solutions are
underpinned by a data strategy that moves from an over-reliance on
identities to AI-driven matches and inferences focused on outcomes.
This strategy will also evolve clean-rooms and retail media
networks towards true secure data co-ops.
"There is a lot of buzz about AI, but we're actually seeing a
growing number of partners and customers experiment with AI-driven
audience modeling and advanced targeting that will dramatically
enhance current identity-based infrastructures," said Stephano Kim, Chief Strategy and Operations
Officer, FOX Ad Sales. "As we lean into protecting consumer data
and their privacy, we are looking for better alternatives to
connecting brands and their consumers in a safe and compliant
way."
OneFOX has been building towards a unified solution for the last
few years and this Upfront season will culminate in a platform
release that enables marketers to activate FOX's portfolio with
precision across its premium live, on-demand and digital content.
This proprietary intelligence platform will dynamically align brand
goals with the right audience, programming, and consumer touch
point to make every moment count for advertisers and FOX's
audiences.
"OneFOX is known for delivering valuable and incremental
audiences from across our portfolio of best-in-class content," said
Jeff Collins, President of FOX Ad
Sales, Marketing & Brand Partnerships. "We've heavily invested
in these next gen solutions so that advertisers can now maximize
the impact they have when engaging with our leaned–in
audience."
Key capabilities include:
- AI-Powered Planning: Predictive models surface optimal campaign
strategies across genres and platforms— from the big game to
breaking news.
- Unified Activation: Converged audience insights enable holistic
planning to be activated across linear, addressable and digital
media.
- Outcome-Based Measurement: Real-time insights tie media
strategies to business outcomes and client objectives, including
sales lift, engagement, and brand resonance.
About Fox Corporation:
Fox Corporation produces and distributes compelling news, sports,
and entertainment content through its primary iconic domestic
brands, including FOX News Media, FOX Sports, FOX Entertainment,
FOX Television Stations and Tubi Media Group. These brands hold
cultural significance with consumers and commercial importance for
distributors and advertisers. The breadth and depth of our
footprint allows us to deliver content that engages and informs
audiences, develop deeper consumer relationships, and create more
compelling product offerings. FOX maintains an impressive track
record of news, sports, and entertainment industry success that
shapes our strategy to capitalize on existing strengths and invest
in new initiatives. For more information about Fox Corporation,
please visit www.FoxCorporation.com.
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SOURCE Fox Corporation