Fluent Joins DeepIntent’s Audience Marketplace with Permissioned Data for Healthcare Marketers
March 22 2022 - 9:00AM
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven, performance
marketing company, is proud to partner with DeepIntent, an
independent healthcare advertising technology company, to make its
deterministic health and wellness data easily accessible to
marketers for their cross-platform targeting initiatives.
Healthcare marketers are increasingly demanding
more accurate, health-related data to utilize in their advertising
efforts. As a longstanding data provider for this segment, Fluent
helps to fill this need, offering 100% first-party, self-declared
health and wellness data for targeting, modeling, and analytics.
Through this partnership, healthcare marketers can activate Fluent
audience segments via DeepIntent’s Audience Marketplace – the
industry’s first and only healthcare-specific DSP designed to
create a more diverse and data-agnostic ecosystem.
“Working with DeepIntent is a significant step
in our efforts to empower healthcare marketers with more diverse,
compliant data and ready-to-activate audience segments,” said Brian
Hogan, Fluent’s EVP and GM, Data Solutions. “Trusted by the top
pharmaceutical advertisers, DeepIntent’s Audience Marketplace is a
truly unique offering, enabling marketers to improve the relevance
and impact of their messaging.”
Fluent data is 100% self-reported by consumers
and sourced exclusively from its owned and operated online consumer
survey sites – enabling advertisers to reach incremental audiences
outside of HIPAA constraints. Providing full addressability in a
post-cookie world, Fluent segments are identity-based and fully
compatible with all emerging advertising IDs.
“Customer journeys and considerations have
shifted vastly over a short period of time, and healthcare
marketers need to understand those nuances,” said DeepIntent
Founder & CEO Chris Paquette. “With a shared commitment to data
privacy, transparency, and trust, Fluent has been an instrumental
partner in helping to bring our vision of a healthcare-specific
data marketplace to life.”
Cookieless by design, DeepIntent’s Audience
Marketplace is comprised of ready-to-activate and custom audience
segments curated by leading digital health data providers and
premium publishers. Marketers can tap into unique and new-to-market
audience segments powered by a variety of medical and pharmacy
claims, labs, genomic, contextual, and social data providers.
To learn more about Fluent,
visit https://www.fluentco.com/.
About Fluent, Inc. Fluent, Inc.
(NASDAQ: FLNT) is a global data-driven performance marketing
company and trusted growth partner for leading brands. Experts in
creating value for consumers, Fluent leverages its consumer
database, digital media portfolio, and proprietary data science and
technology to deliver outcome-based solutions for marketers.
Founded in 2010, the company is headquartered in New York City.
About DeepIntentConceived by
former Memorial Sloan Kettering data scientists, DeepIntent
connects healthcare companies with patients and providers across
every device through unique data, media partnerships, and
integrations. From campaign planning to audience targeting to
measuring and optimization, DeepIntent is proven to drive higher
audience quality and script performance while improving patients'
quality of life. Its Healthcare Advertising Platform empowers
marketers at nine of the top ten pharmaceutical companies and
leading healthcare advertising agencies to transact highly
effective digital healthcare campaigns, positively influencing
health and business outcomes. For more information, visit
DeepIntent.com or find us on Twitter, Facebook, or LinkedIn.
Contact InformationMedia
RelationsFluent, Inc.marketing@fluentco.com
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