Flora Growth’s Newly Acquired JustBrands Appointed to Board of Directors at the US Hemp Roundtable
April 05 2022 - 7:05AM
Business Wire
- JustBrands named a Director to the US Hemp Roundtable, a
non-profit organization behind the drafting and passage of some of
the hemp industry’s most significant legislation
- Flora will send a representative to Washington, D.C. this week
to meet with US government officials and other US Hemp Roundtable
members to discuss pressing legislative issues facing the hemp
industry
- Designation to US Hemp Roundtable demonstrates Flora’s focus on
important, rapidly growing US markets
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a
leading all-outdoor cultivator and manufacturer of global cannabis
products and brands, announced today that its newly acquired
JustBrands LLC (“JBL”) has been selected as a Director to the US
Hemp Roundtable, a non-profit lobbying organization designed to
exclusively work toward “enhancing, advancing and improving
economic and business conditions for the hemp industry.” JBL houses
leading wellness brand JustCBD.
“We are honored and humbled to have JBL named as a Director to
the US Hemp Roundtable, a well-respected non-profit organization,
to work on lobbying in Washington D.C., and help move forward
successful legislation regarding hemp and CBD in the US Congress,”
Flora CEO Luis Merchan said. “JustCBD is a major US brand with a
large footprint, and JBL’s addition to the US Hemp Roundtable
demonstrates Flora’s commitment to expanding access to CBD and hemp
here in the US.”
Flora will be sending Chief Commercial Officer Jason Warnock to
Washington, D.C., this week to meet with government officials and
other US Hemp Roundtable members to discuss several of the most
pressing legislative issues facing the US hemp and CBD
industries.
The US Hemp Roundtable is one of the leading trade and lobbyist
organizations in the industry, having helped draft or move forward
some of the most important legislation for the hemp industry. Such
bills include the 2018 Farm Bill, which federally legalized hemp,
and H.R. 841 and S. 1698 in the US House and US Senate
respectively, which would allow for the sale of hemp-based CBD
products as dietary supplements under regulations from the US Food
and Drug Administration (FDA).
“JBL is proud to join the US Hemp Roundtable and work to
continue the organization’s great work to further the burgeoning
hemp industry,” said the company’s founder and CEO Hussein Rakine.
“As one of the leading US brands, we’re excited to work with other
members to help shape the future and promote a regulated market for
safe, high-quality hemp-based CBD products.”
The US Hemp Roundtable is made up of General Members and
Director Members – JBL was named a Director Member. The US Hemp
Roundtable was founded in 2017 with two principal missions; The
pursuit of federal legislation to permanently legalize hemp, and
subsequent laws and regulations to protect and expand the industry;
and the development and implementation of a self-regulated
organization to promote confidence in the business of the emerging
agricultural commodity.
About Flora Growth Corp.
Flora is building a connected, design-led collective of
plant-based wellness and lifestyle brands designed to deliver one
of the most compelling customer experiences in the world, one
community at a time. As the operator of one of the largest outdoor
cannabis cultivation facilities, Flora leverages natural,
cost-effective cultivation practices to supply cannabis derivatives
to its diverse business divisions of cosmetics, hemp textiles, and
food and beverage. Visit www.floragrowth.com or follow
@floragrowthcorp on social for more information.
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Investor Relations:
James Williams james.williams@floragrowth.com
Public Relations:
Cassandra Dowell +1 (858) 264-6600 flora@cmwmedia.com
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