Black Friday Brick-and-Mortar Sales Up 4.2% According to SpendTrend Data
December 01 2019 - 12:30PM
Business Wire
Black Friday shopping at physical stores saw a 4.2% increase in
sales compared to 2018, according to First Data Insights. The Black
Friday 2019 SpendTrend® Holiday Snapshot from First Data, now
Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments
and financial services technology solutions, showed that consumers
were willing to travel for a deal, with a quarter of shoppers
traveling more than 25 miles to visit a physical store on Black
Friday. At the same time, spending via mobile wallets increased
more than 80%, as consumers continue adopting new payment
methods.
A comprehensive overview of consumer spending for Black Friday
2019, the SpendTrend Holiday Snapshot analyzes aggregate sales data
across more than one million brick-and-mortar merchant locations,
spanning all major retail verticals.
Key Black Friday 2019 retail trend data is included in the
SpendTrend Holiday Snapshot infographic.
Highlights for 2019 include:
- Black Friday brick-and-mortar sales were up 4.2%, with the
greatest increase over normal shopping activity seen across
electronics and appliances, sporting goods, and clothing/shoe
stores. Electronics and appliance stores saw the largest average
ticket size at $214 per transaction.
- New York, Los Angeles and Chicago had the greatest increase in
sales volume compared to a typical Friday in those cities. Oklahoma
City, San Antonio and Raleigh experienced the smallest increase in
sales volume compared to a typical Friday.
- Consumers started their Black Friday shopping trips with
breakfast, with restaurants posting their highest transactions per
minute at 9 a.m. local time. Consumers also shopped at specialty
retailers early, with activity peaking at 10 a.m. at places like
jewelry stores, cosmetics stores and boutiques.
- Shoppers demonstrated their propensity to travel for a good
deal, with 38% traveling more than 10 miles, and 25% traveling more
than 25 miles to shop at a physical store.
- When paying with a card, consumers chose credit. Fifty-seven
percent of card-based spending was via credit card, compared to 43%
for debit. Spending via mobile wallets was up 82% compared to
2018.
“Despite the evolution in consumer shopping habits, Black Friday
remains an important bellwether for the holiday season,” said Devin
McGranahan, executive vice president and senior group president,
Fiserv. “In 2019, consumers showed their willingness to travel for
a good deal, and blended their physical shopping with digital
payments via mobile wallets.”
Media: To arrange a phone interview to discuss the Black
Friday 2019 SpendTrend Holiday Snapshot data in greater detail
contact Serena Tesler at serena@theharris.agency or Ann Cave at
ann.cave@fiserv.com or call 312-451-4278.
Additional Resources: SpendTrend Holiday Snapshot
infographic -
www.firstdata.com/spendtrend/2019/black_friday_infographic.pdf.
About SpendTrend from First Data, now Fiserv
SpendTrend® economic analyses provide a comprehensive view of
transaction and dollar volume growth by payment type. The unique
analyses aggregate retail sales data across more than four million
merchant locations to provide extraordinary insight into consumer
spending patterns in all major retail verticals. With a combination
of macroeconomic reports and customized datasets, SpendTrend
economic analyses help guide forecasting, validate models and
identify sales growth areas.
About Fiserv
First Data is now Fiserv.
Fiserv, Inc. (NASDAQ: FISV) aspires to move money and
information in a way that moves the world. As a global leader in
payments and financial technology, the company helps clients
achieve best-in-class results through a commitment to innovation
and excellence in areas including account processing and digital
banking solutions; card issuer processing and network services;
payments; e-commerce; merchant acquiring and processing; and the
Clover® cloud-based point-of-sale solution. Fiserv is a member of
the S&P 500® Index and the FORTUNE® 500, and is among the
FORTUNE Magazine World’s Most Admired Companies®. Visit fiserv.com
and follow on social media for more information and the latest
company news.
FISV-G
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version on businesswire.com: https://www.businesswire.com/news/home/20191201005183/en/
Media Relations: Serena Tesler The Harris Agency for Fiserv,
Inc. serena@theharris.agency 312-451-4278 Ann Cave Director,
External Communications Fiserv, Inc. 678-325-9435
ann.cave@fiserv.com
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