Fatburger and Death Row Records Unite to Support Thirty Years of Legendary Hip-Hop in Honor of African American Music Appreci...
June 01 2021 - 9:00AM
Fatburger and pioneering record label, Death Row Records, have
officially partnered with the GRAMMY Museum® in honor of the
hip-hop label’s thirtieth anniversary and African American Music
Appreciation Month. This month, patrons at Fatburger can help
support the continued legacy of The GRAMMY Museum by purchasing a
XXXL Burger. Fans can also celebrate with limited-edition
merchandise and 60 non-fungible tokens (NFTs).
The quintessential LA burger brand, who has been
known as a cultural crossroads for the African American music
community since its founding in the 1950s, and Death Row Records,
which is celebrating its 30th anniversary this year, will together
donate $1.30 for every XXXL Burger purchased in-store or online to
the GRAMMY Museum beginning on June 1st.* Online, fans of Fatburger
and Death Row Records will have a once-in-a-lifetime opportunity to
purchase limited-edition apparel and NFT artwork, which come in the
form of digital gold coins featuring the brands’ iconic logos on
either side, to memorialize the rap born at Fatburger and Death
Row. Each NFT comes with FAT Cash to redeem a Fatburger.
"Along with the GRAMMY Museum, Fatburger is
committed to the cultivation of a greater understanding of the
history and significance of music. Like our founder Lovie Yancey,
we want to further the celebration of African American musicians
and their many profound impacts on society and culture, past and
present.” said Andy Wiederhorn, CEO of FAT
Brands. “Similarly, we are eager to
introduce non-fungible tokens to our customers. NFTs have recently
gained mainstream popularity, and we look forward to being the
first fast causal brand to bring to the table.”
"It is a natural fit for Death Row Records to
partner with Fatburger where both were built from the ground up in
Los Angeles and became empires of their own,” said
Brandon Squar, SVP of
Sales and Marketing at Entertainment One. "The label pays
it forward this month by celebrating hip-hop music and contributing
funds to the GRAMMY Museum during African American Music
Appreciation Month.”
From June 1st through June 30th, consumers can
also signup at www.fatburger-deathrow.com for a chance to win a
Fatburger & Death Row Swag Pack which includes items such as
Death Row’s top-selling vinyl’s and cassettes and exclusive
merchandise. For more information or to find
a Fatburger near you, please
visit www.fatburger.com.
*Disclaimer: $1.30 from each XXXL Burger
purchased in-store or online during June 2021 will be donated to
the GRAMMY Museum (up to $15,000 split evenly between Fatburger and
Death Row Records).
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets and
develops fast casual and casual dining restaurant concepts around
the world. The Company currently owns nine restaurant brands:
Fatburger, Johnny Rockets, Buffalo’s Cafe, Buffalo’s Express,
Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean
and Ponderosa and Bonanza Steakhouses, and franchises approximately
700 units worldwide. For more information, please visit
www.fatbrands.com.
About Fatburger
An all-American, Hollywood favorite, Fatburger
is a fast-casual restaurant serving big, juicy, tasty burgers,
crafted specifically to each customer’s liking. With a legacy
spanning 70 years, Fatburger’s extraordinary quality and taste
inspire fierce loyalty amongst its fan base, which includes a
number of A-list celebrities and athletes. Featuring a contemporary
design and ambience, Fatburger offers an unparalleled dining
experience, demonstrating the same dedication to serving gourmet,
homemade, custom-built burgers as it has since 1952 – The Last
Great Hamburger Stand™.
About Death Row Records
Death Row Records was formed in 1991 and were
pioneers in changing the course of music and now owned by
Entertainment One. The hiphop giant once owned and operated by Dr.
Dre and Marion “Suge” Knight were instrumental in revolutionizing
rap music that maintains relevance to this day. Several Death Row
Records artists and their music such as Dr. Dre, Snoop Dogg, and
2Pac continue to remain as relevant and influential as they did
making history in the 1990s. The label stands as one the most
successful stories in music history with 36.5m+ albums sold
worldwide plus record breaking RIAA certified albums that include,
2Pac’s All Eyez on Me reaching 10x platinum, Until the End of Time
and Don Killuminati albums reaching 4x platinum with Better Dayz at
3x platinum. Snoop Dogg’s, Doggstyle reaching 4x platinum with The
Doggfather reaching 2x platinum with many similar and notable
accolades. In 2021, the label celebrates its 30th anniversary with
the launch of 'Death Row Experience', a virtual retrospective
exhibiting the story of the label’s rise and their legendary
artists including 30 easter eggs, NFTs, rare collectibles and more
- visit www.deathrowofficial.com. The combination of
larger-than-life artists and groundbreaking production helmed Death
Row Records.
About the GRAMMY
Museum
Established in 2008, the GRAMMY Museum is a
nonprofit organization dedicated to cultivating a greater
understanding of the history and significance of music through
exhibits, education, grants, preservation initiatives, and public
programming. Paying tribute to our collective musical heritage, the
Museum explores and celebrates all aspects of the art form — from
the technology of the recording process to the legends who've made
lasting marks on our cultural identity.
For more information,
visit www.grammymuseum.org, "like" the GRAMMY Museum on
Facebook, and follow @GRAMMYMuseum on Twitter and Instagram.
MEDIA
CONTACT: Erin
Mandzik, JConnellyemandzik@jconnelly.com 862-246-9911
Arielle Aslanyan, The Syndicatearielle@thesyn.com 201-864-0900
ext. 247
Jasmine Lywen-Dill, GRAMMY MuseumJlywen-dill@grammymuseum.org
213-725-5703
FAT Brands (NASDAQ:FAT)
Historical Stock Chart
From Mar 2024 to Apr 2024
FAT Brands (NASDAQ:FAT)
Historical Stock Chart
From Apr 2023 to Apr 2024