By Cecilia Butini 
 

The European Commission said Monday that it has opened an in-depth investigation into Facebook Inc.'s proposed acquisition of Kustomer Inc. under the EU merger regulation.

The European Union's executive arm said the proposed transaction could reduce competition in the customer relationship management software market.

An additional concern is that the deal would allow Facebook to further strengthen its position in the online display advertising market through an increase of its already significant amount of data available for ad personalization, the Commission said.

On July 30, the U.K. Competition and Markets Authority said it had started a merger investigation into the proposed deal.

 

Write to Cecilia Butini at cecilia.butini@wsj.com

 

(END) Dow Jones Newswires

August 02, 2021 10:42 ET (14:42 GMT)

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