Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company
By Sarah E. Needleman
Carolyn Everson, Facebook Inc.'s head of global advertising
sales and one of the ad industry's most powerful executives, said
she is leaving the company.
Ms. Everson spent more than a decade at Facebook, helping the
social-media company build relationships on and off New York's
Madison Avenue and grow into a global ad behemoth. Ad revenue
accounted for $84.2 billion of Facebook's nearly $86 billion of
revenue last year.
"I am extremely proud of what we set out to accomplish but way
more proud of my team and the support we showed each other,
especially in difficult times," Ms. Everson said in a post on her
Facebook page. "I always said no one will ever mention at my
funeral the amount of revenue I oversaw. But hopefully one day
someone will say my legacy at Facebook was in how I showed up for
my team, for our clients and for our industry."
Some ad executives saw Ms. Everson as a possible successor to
Facebook's revenue chief, David Fischer, who announced plans to
leave the company later this year. This month, Facebook named Marne
Levine, a longtime lieutenant to operating chief Sheryl Sandberg,
to the newly created role of chief business officer. The new
business officer role oversees the company's advertising business
and global partnerships.
Facebook said Nicola Mendelsohn will be the interim leader of
the global business group that Ms. Everson managed. Ms. Mendelsohn
had oversight of the group's Europe, Middle East and Africa region
and has been at Facebook for more than eight years.
"We wish Carolyn the best as she moves into a new chapter," a
Facebook spokeswoman said. "We are grateful for her
Ms. Everson is considered one of the most effective client
hand-holders in the ad business and is known for her tight
relationships with marketing executives across industries. On
Wednesday, her post on Facebook explaining that she had left the
company had more than 500 comments with many well-known marketers
"This is an incredibly huge loss for Facebook and the whole
industry," wrote Musa Tariq, chief marketing officer of
crowdfunding platform GoFundMe.
Ms. Everson also has been Facebook's chief apologist for many
issues that the social-media giant has grappled with in recent
years, from the Cambridge Analytica data leak to ad-measurement
mishaps. Through the crises, she not only played a public role but
worked behind the scenes to keep advertisers informed to defuse or
limit any financial fallout for the platform, ad executives told
The Wall Street Journal.
Last summer, Ms. Everson played a critical role in persuading
top advertisers not to pause or limit spending on Facebook when
civil-rights groups called for a boycott of the social network for
failing to control the spread of hate speech and misinformation.
She sent emails and hosted calls with advertisers and ad agencies
throughout the episode to convey to brands that Facebook was taking
steps to fix the issue. Facebook recovered quickly from the boycott
and posted record revenue in last year's third quarter despite the
Early in her tenure, Ms. Everson helped form Facebook's client
council, an invitation-only group made up of top marketers and top
ad agency executives. The council, which was created to allow big
brands to give input on the tech company's ad products, helped
Facebook establish strong relationships with some of the country's
biggest ad spenders. Other tech platforms have replicated the
company's council idea.
Some executives said Ms. Everson's departure could have
financial repercussions for Facebook. "She was loved and had deep
relationships with marketers," said Rishad Tobaccowala, senior
adviser to ad giant Publicis Groupe SA. "Without her they have no
real emotional face to the world."
Write to Sarah E. Needleman at firstname.lastname@example.org
(END) Dow Jones Newswires
June 09, 2021 16:17 ET (20:17 GMT)
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