BigCommerce Shares Jump After Deal to Unlock Checkout on Instagram for U.S. Merchants
August 25 2020 - 12:26PM
Dow Jones News
By Robb M. Stewart
BigCommerce shares rallied Tuesday after the ecommerce-platform
company said it was teaming up with Facebook Inc. to offer
merchants the ability to offer customer checkout directly within
Instagram.
In late morning trading, the shares were 25% higher at $95.
BigCommerce said the partnership would allow eligible U.S.
merchants to connect their ecommerce storefront's catalog to
Instagram and give customers the ability to buy from brands
directly on Instagram, rather than navigating to a brand's website
to make a purchase. Customer will be able to pay using PayPal,
Visa, Mastercard, American Express or Discover and BigCommerce said
that after placing an order, customers also can use the Instagram
app to view their order status, estimated delivery date and
tracking number, as well as cancel orders, initiate returns or
request additional support.
Earlier this month, BigCommerce closed its initial public
offering, pricing at $24 a share, and began trading on the Nasdaq
Global Market.
Write to Robb M. Stewart at robb.stewart@wsj.com
(END) Dow Jones Newswires
August 25, 2020 12:11 ET (16:11 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
Meta Platforms (NASDAQ:META)
Historical Stock Chart
From Mar 2024 to Apr 2024
Meta Platforms (NASDAQ:META)
Historical Stock Chart
From Apr 2023 to Apr 2024