New trip matching tool uses AI to convert
social media inspiration into real-world travel
plans—all within Instagram
SEATTLE, May 9, 2025
/PRNewswire/ -- Expedia® today announced Expedia® Trip Matching, a
first-of-its-kind feature that allows travelers to seamlessly build
an itinerary based on an Instagram Reel and then book directly on
Expedia. Travelers can share any publicly available travel-related
Reel—whether from content creators they follow or trending
posts—directly with Expedia and receive customized itineraries,
destination ideas, and travel tips based on the video. Powered by
AI, this new experience transforms inspiration into real-world
travel plans, making it easier than ever to book travel directly
from Instagram.
"It's no secret people are getting their news, inspiration and
travel ideas from influencers and content creators, with a recent
study showing that 80% of millennials rely on social media for
travel decisions*," said Jochen
Koedijk, Chief Marketing Officer, Expedia Group. "We want to
be where consumers get their inspiration, which is through social
media. Now with Expedia® Trip Matching, travelers can
seamlessly build an itinerary based on an Instagram Reel and book
it directly on Expedia."
How Expedia® Trip Matching works:
- Find inspiration: While scrolling Instagram, a user
finds a Reel featuring a destination or experience they love.
- Share it with Expedia: They tap the share icon on the
Reel, search for the @Expedia account, and send the
video.
- Receive fast results: Expedia replies with AI-generated,
personalized travel recommendations, itineraries, and trip-planning
resources based on the video.
- Book when ready: Travelers can review and book directly
from the customized itinerary—seamlessly bridging social discovery
with real-world booking.
Expedia® Trip Matching is now open for beta access by visiting
Expedia.com/tripmatching.com. The feature will be available to U.S.
travelers in the upcoming weeks. Through the new trip matching
feature, Expedia becomes the first OTA to integrate real-time,
AI-powered travel planning directly into Instagram. The feature
reflects the company's commitment to innovation and meeting the
next generation of travelers where they are—inspired, mobile, and
social-first.
ABOUT EXPEDIA
Expedia® is one of the world's leading
full-service travel brands, with a mission of helping travelers get
the most out of every trip they take by providing everything they
need all in one place, ensuring they are getting the most out of
every trip they take, and above all else, feel supported every step
of the way.
Our commitment to insights matched with our unprecedented scale
allows us to understand our travelers better than anyone else,
delivering exactly what they need, when they need it. Our
personalized experiences, backed by incredible technology, enable
us to deliver the widest selection of product offerings across
accommodations, transportation, activities and experiences that
help you get the most out of your journey.
Use our mobile app or visit www.expedia.com to plan your
journey with us.
© 2025 Expedia, Inc., an Expedia Group company. All rights
reserved. Expedia and the Expedia logo are trademarks of Expedia,
Inc. in the U.S. and/or other countries. All other trademarks are
the property of their respective owners. CST# 2029030-50.
Follow Expedia
on Instagram, TikTok, Pinterest, Twitter and YouTube.
* Source: Klook Pulse study, November
2023
View original content to download
multimedia:https://www.prnewswire.com/news-releases/expedia-launches-industry-first-feature-that-turns-instagram-reels-into-bookable-travel-itineraries-302450800.html
SOURCE Expedia