Extending its Open World™ philosophy to its
traveler experience and community and environmental impact, Expedia
Group commits to advancing a more responsible, open and accessible
travel industry
Expedia Group today announced its new global social impact and
sustainability strategy to advance a travel ecosystem that is
responsible, open, and accessible to all. Combining the company’s
mission, purpose, and values with its traveler-centric mindset, the
Open World™ social impact and sustainability strategy is focused on
three priorities – increasing access for underserved travelers,
democratizing the travel economy, and innovating sustainable
solutions for the future of travel.
Earlier this year, the company announced its Open World
technology platform – created for partners of all sizes to leverage
and configure products and services needed to succeed in the travel
ecosystem. Aligned with this innovation, and the belief that travel
is a force for good, the next iteration of Open World extends to
the traveler experience, community engagement, and environmental
impact.
“Travel is transformative. It broadens horizons, strengthens
connections and changes perspectives. With our new Open World™
social impact and sustainability forward-looking plans, we will
further our mission to power travel for everyone, everywhere,” said
Peter Kern, Vice Chairman and Chief Executive Officer of Expedia
Group. “Travel needs to lighten its footprint on the planet,
and everyone should be able to experience it and receive the
associated benefits. Now is the time to innovate the existing
model. We have a responsibility to enable a stronger, more
sustainable industry.”
The Open World™ social impact and sustainability strategy will
tackle inequities in travel, accelerate meaningful change for the
mosaic of travelers and communities that power the global industry,
and ensure a healthy planet.
Expedia Group’s social impact and sustainability strategic
framework includes:
- Inclusive pathways for underserved travelers
Unfortunately, historic and social barriers still too often
limit equitable and accessible travel. Per Expedia Group Media
Solutions’ recent Inclusive Travel Insights Report1, demand is
increasing as consumers are seeking more inclusive travel offerings
when searching and booking. Expedia Group is increasing its own
capabilities to improve the experience of underserved travelers by
identifying and helping to lessen gaps. For example, Expedia.com
has made improvements to accessibility filters to include options
like elevators, service animal accommodations, roll-in showers,
sign-language staff availability, and also expanded search features
for travelers such as LGBTQIA+ welcoming properties.
What’s Next? To ensure more people are able to experience
all that travel has to offer, Expedia Group will focus a portion
of its giving to provide grants to impact-driven organizations
working to remove barriers to travel for underserved communities
around the world.
- Economic advancement for communities underrepresented in
travel
Expedia Group is strengthening economic opportunity across the
travel ecosystem to ensure more people and communities can benefit
from the industry’s growth and associated benefits. Using the power
of its technology platform to help diversify the business of
travel, Expedia Group will support small and local businesses,
particularly those focused on improving the representation and
experience of underrepresented travelers.
What’s Next? To help diversify the business of travel and
meet traveler demand for more responsible options, Expedia Group
will soon launch a program aimed at start-ups and small and
medium-sized businesses in travel.
- Prosperous planet for generations to come
Expedia Group recognizes the environmental toll that today’s
travel industry often has on the planet and is committed to
mobilizing its vast network of travelers, partners, and peers to
innovate more sustainable business models and empower travelers to
make more responsible choices. Fostering a healthy planet and a
travel industry that mitigates and adapts to climate change is
central to the Open World social impact and sustainability
strategy.
Expedia Group recently joined the Travalyst Coalition and signed
the Glasgow Declaration for Climate Action in Tourism. Under the
Glasgow Declaration, Expedia Group has committed to deliver plans
that will support the global goals of cutting emissions in half
over the next decade and allowing the travel industry to reach Net
Zero emissions as soon as possible before 2050. The Travalyst
Coalition enables these goals by allowing travel companies like
Expedia Group to deliver unified sustainability frameworks and
methodologies to travelers across the globe.
What’s Next? Expedia Group is currently developing a
long-term climate action plan and associated roadmap for greening
its own operations while driving industry-wide change. A new
program being developed in partnership with The Travel Foundation
will offer training and practical guidance to destination marketing
organizations (DMOs), enabling them to lead the way on climate
action in tourism and catalyze meaningful change at a local
level.
These three priorities build upon Expedia Group’s foundation and
ongoing commitment to philanthropy. Throughout the COVID-19
pandemic Expedia Group led programs including the Give the World a
Shot initiative – a joint endeavor with UNICEF to enhance COVID-19
vaccination rates in communities around the world – as global,
equitable access to the vaccine is in line with traveler values and
essential to reopening the world to travel. Expedia Group donated
approximately $10.5 million – vaccinating three million people and
moving the travel industry one step closer to recovery.
Learn more about Expedia Group’s past impact work in its 2021
Global Impact Report and latest Inclusion and Diversity Report. For
additional information, visit
www.expediagroup.com/who-we-are/Impact--Sustainability.
- The research for the Inclusive Travel Insights Report was
conducted in collaboration with Wakefield Research, which included
an online survey of 11,000 representatives, general population
adults ages 18+ in 11 global markets – Australia, Brazil, Canada,
China, France, Germany, India, Japan, Mexico, the UK and U.S. –
fielded between February 11 and March 6, 2022.
About Expedia Group
Expedia Group, Inc. companies power travel for everyone,
everywhere through our global platform. Driven by the core belief
that travel is a force for good, we help people experience the
world in new ways and build lasting connections. We provide
industry-leading technology solutions to fuel partner growth and
success, while facilitating memorable experiences for travelers.
Our organization is made up of three pillars: Expedia Product &
Technology, focused on the group’s product and technical strategy
and offerings; Expedia Brands, housing all our consumer brands; and
Expedia for Business, consisting of business-to-business solutions
and relationships throughout the travel ecosystem. The Expedia
Group family of brands includes: Expedia®, Hotels.com®, Expedia®
Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®,
Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media
Solutions, CarRentals.com™, and Expedia Cruises™.
For more information, visit www.expediagroup.com. Follow us on
Twitter @expediagroup and check out our LinkedIn
www.linkedin.com/company/expedia/.
© 2022 Expedia, Inc., an Expedia Group company. All rights
reserved. Trademarks and logos are the property of their respective
owners. CST: 2029030-50
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