Everlast Worldwide Inc. to Introduce Boxing Equipment in South Africa
May 02 2006 - 9:00AM
PR Newswire (US)
Company Expands Licensing Relationship With 'Better Brands' NEW
YORK, May 2 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc.
(NASDAQ:EVST), manufacturer, marketer and licensor of sporting
goods, apparel and other active lifestyle products under the
Everlast brand name, today announced that it has expanded its
agreement with an existing licensee "Better Brands" to include
boxing equipment in South Africa. "Better Brands," located in
Johannesburg, South Africa, and formally known as Golden Falls
Trading 275 (PTY) Limited, currently holds an Everlast license for
men's, women's and children's activewear in South Africa. The
boxing equipment is expected to be launched immediately to sporting
goods retailers and department stores. Seth Horowitz, Chairman,
President and CEO of Everlast Worldwide, said, "South Africa
continues to be a key market for us, and the 'Better Brands'
licensee has demonstrated excellent placement and sell-through with
Everlast-branded activewear products. We believe they can expand
this success with the introduction of our equipment because boxing
not only continues to be an important sport in the country, but
also is growing more popular as a fitness activity." Mr. Wayne
Smidt, Director in charge of the Everlast program for "Better
Brands," added, "Everlast activewear has been received incredibly
well in South Africa, and we believe the introduction of boxing
equipment will only enhance the brand's worldwide recognition for
strength and durability. We have been pleased to work with this
management team throughout our licensing agreement, and especially
during this expansion stage." About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting
goods, apparel and active lifestyle products under the Everlast
brand name. Since 1910, Everlast has been the preeminent brand in
the world of boxing and is among the most dominant brands in the
overall sporting goods and apparel industries. Over the past 96
years, Everlast products have become the "Choice of Champions(TM)",
having been used for training and professional fights by many of
the biggest names in the sport. Everlast is the market leader in
nearly all of its product categories, responsible for leading eight
of the top ten boxing equipment products in sales. In addition to
producing and marketing boxing equipment and accessories, Everlast
Worldwide Inc. licenses its brand to providers of men's and women's
sportswear and active wear, children's wear, footwear, watches,
cardiovascular exercise equipment and gym/duffel bags. At the
retail level, Everlast's licensed products generate over $700
million in revenues. The company's Web site can be found at
http://www.everlast.com/. Statements made in this Press Release
that are estimates of past or future performance are based on a
number of factors, some of which are outside of the Company's
control. Statements made in this Press Release that state the
intentions, beliefs, expectations or predictions of Everlast
Worldwide, Inc. and its management for the future are
forward-looking statements. It is important to note that actual
results could differ materially from those projected in such
forward-looking statements. Information concerning factors that
could cause actual results to differ materially from those in
forward-looking statements is contained from time to time in
filings of Everlast Worldwide with the U.S. Securities and Exchange
Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC. DATASOURCE: Everlast Worldwide Inc.
CONTACT: Hal Worsham, Senior Vice President of Everlast Worldwide
Inc., +1-212-239-0990, or Gene Marbach or Jeremy Bridgman, Investor
Relations, +1-212-508-9600, both of Makovsky + Company for Everlast
Worldwide Inc. Web site: http://www.everlast.com/
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