The growth of e-commerce over the past two decades has been enormous. The convenience of having any item delivered to your doorstep is irreplaceable. With e-commerce companies striving to capture this ever-growing market by delivering the most attractive propositions possible to consumers, such as Amazon (NASDAQ: AMZN) with its Prime subscription, e-commerce sales have been explosive compared to retail. As online shopping became more convenient, accessible, and scalable over the years, consumers became increasingly reliant on fast deliveries, taking this new comfort for granted.
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