EA SPORTS™ & LaLiga Announce Expansive New Partnership With EA SPORTS FC as Title Sponsor of All LaLiga Competitions
August 02 2022 - 09:00AM
Business Wire
Starting in the 2023-24 season, the new
multi-year agreement paves the way for new experiences, deeper
in-game integrations, enhanced broadcast communications, and
commitment to grassroots initiatives
Electronics Arts Inc. (NASDAQ: EA) and LaLiga, a leader in
football entertainment, announced today they have entered into a
one of a kind, multi-year partnership that will allow both parties
to deliver groundbreaking experiences for global football fans.
Starting in the 2023/2024 season, the partnership between EA SPORTS
FC™ and LaLiga will include title naming rights for all LaLiga
competitions, a complete rebrand of LaLiga with EA SPORTS including
all logos, graphics, fonts and other visual elements, while also
delivering new in-game integration, broadcast highlights, and joint
commitments to supporting grassroots initiatives.
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Photo: EA SPORTS/LaLiga
This new partnership will encompass the first and second
divisions of LaLiga (Spain’s top professional football
competitions), LaLiga Promises (the league’s annual youth
tournament) and eLaLiga.
“EA SPORTS FC is committed to delivering the most authentic and
immersive experiences in global football. Our innovative new
partnership with LaLiga further elevates that ambition and
solidifies both organizations' position at the centre of football
culture,” said David Jackson, VP Brand, EA SPORTS FC. “The visible
reach and scale of this partnership is deeply exciting, as is the
opportunity to deliver incredible experiences for fans through
in-game innovation, interactive entertainment and grassroots
initiatives.”
"EA SPORTS represents the cutting edge of interactive football
experiences while LaLiga is at the forefront of actual football
competitions with unmatched in-person, broadcast and digital fan
experiences,” said Javier Tebas, President, LaLiga. “We have been
strategic partners with EA SPORTS for years and this expanded
agreement is a commitment to providing the next level of innovation
to all football fans, a fusion between the virtual and real worlds
of football.”
For years, fans have been able to experience unrivaled
authenticity in game, playing with their favourite LaLiga teams,
players, and stadiums within EA SPORTS’ football ecosystem. With
this partnership, EA SPORTS and LaLiga will deepen their
collaboration. In addition to the naming rights partnership, fans
will experience the benefit through technology, gameplay
enhancements and development, and real-world football highlights.
Both LaLiga and EA SPORTS are committed to grassroots initiatives
to grow the game which will include increasing accessibility,
upgrading facilities, and many more initiatives to truly immerse
fans into the world of football.
“This partnership with EA SPORTS is set to truly transform the
way football is enjoyed around the world,” said Óscar Mayo,
Executive Director, LaLiga. “Moreover the alliance demonstrates
LaLiga is a global brand, evidence of the success of our league to
connect with fans internationally.”
“We’re thrilled to partner with a worldwide leader in football
fandom to better connect our fans to their favourite clubs,
players, and LaLiga competitions,” said Nick Wlodyka, SVP & GM,
EA SPORTS FC. “The contributions from LaLiga to our EA SPORTS FC
portfolio will be immense, not only from a visual aspect, but
across technological and game development improvements, further
blurring the lines between the real and virtual worlds of
football.”
More details of the partnership will be shared in the coming
months, with information on EA SPORTS FC products being made
available in Summer 2023.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately
$7 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™
and F1® . More information about EA is available at
www.ea.com/news.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of
Electronic Arts Inc. FIFA and FIFA's Official Licensed Product Logo
are copyrights and/or trademarks of FIFA. All rights reserved.
About LaLiga
LaLiga is a global, innovative and socially responsible
organisation which is a leader in the leisure and entertainment
sector. It is a private sports association composed of the 20
public limited sports companies (SADs) and clubs of LaLiga
Santander and the 22 of LaLiga SmartBank, and is responsible for
organizing professional football competitions in Spain. LaLiga is
the football competition with the most social media followers in
the world, with over 150 million followers across 17 platforms in
20 different languages. With its headquarters in Madrid (Spain), it
is present in 41 countries through eleven offices and 44 delegates.
The organisation carries out its social work through its Foundation
and was the world's first professional football league to establish
a league for intellectually challenged footballers: LaLiga Genuine
Santander.
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version on businesswire.com: https://www.businesswire.com/news/home/20220802005205/en/
Eric Escaravage Global PR Lead, EA SPORTS FC
eescaravage@ea.com 1-604-319-3533
Electronic Arts (NASDAQ:EA)
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