Partnership Reinforces EA SPORTS’ Commitment To
Delivering The Most Authentic Interactive Experiences in
Electronics Arts Inc. (NASDAQ: EA) and Juventus, one of the
biggest and most successful Italian football clubs in the world,
today announced a new, multi-year partnership, which will see
Juventus return to EA SPORTS’ renowned football video game series
beginning in EA SPORTS™ FIFA 23, launching September 30.
This press release features multimedia. View
the full release here:
PHOTO CREDIT: EA SPORTS
This partnership will see EA SPORTS become Juventus’ exclusive
Sport Video Gaming Partner, with a fully authentic in-game
integration that will feature Juventus’ stadium, Allianz Stadium,
along with the club’s logo and kits. Both partners are also excited
to work across a number of lifestyle and cultural initiatives
bringing new opportunities outside of football.
As well as the club partnership, former footballer Claudio
Marchisio will join as a FUT Hero and current player Dušan Vlahović
will also serve as an ambassador for EA SPORTS FIFA 23. Marchisio
is well known for coming through the Juventus academy on his way to
becoming a club legend and fan favorite, winning multiple Scudetto
titles and now solidifying that status with a Hero item in-game in
FIFA 23 Ultimate Team (FUT). FUT Heroes are some of the most
memorable players to grace the pitch, now encapsulated as new items
in-game representing the unforgettable moments that turned them
into fan favorites.
Proving that he is one of the world's top young strikers, with
an incredible scoring record over the past couple of years,
Vlahović becomes a first-time ambassador joining EA SPORTS’ wide
roster of prominent players.
“We’re excited to reaffirm our deep commitment to Italian
football through this exclusive partnership with Juventus,” said
David Jackson, VP of brand for EA SPORTS FIFA. “This phenomenal
club means so much to us and our fans and will enable EA SPORTS to
continue to deliver the most authentic and comprehensive
interactive football experiences possible in FIFA 23 and
“We are proud to return by EA SPORTS’ side,” said Giorgio Ricci,
Juventus Chief Revenue Officer. “The partnership with EA SPORTS
goes beyond the concept of traditional partnership, together in the
shared project of looking into the future, talking to new
generations, riding the wave of new trends, urban culture and
lifestyle. We chose EA SPORTS to go one step further because it is
a partner sharing our vision and ambition. We are pleased to make
this journey with a brand standing out for its originality,
uniqueness, and innovation, as Juventus does.”
EA SPORTS has been developing and publishing the FIFA franchise
for almost 30 years, offering unrivaled authenticity, letting
players take the helm of the biggest leagues, clubs and players in
the world of football, all with state-of-the-art gameplay and
realism. Fans will be able to experience the latest Juventus
inclusion across the EA SPORTS FIFA ecosystem including FIFA Mobile
and FIFA Online.
Fans Can Watch the Official Juventus Reveal Trailer here.
Earlier in July, Electronic Arts released details on EA SPORTS
FIFA 23, available worldwide on September 30, which will feature
updates to its groundbreaking next-gen HyperMotion2* gameplay
technology that elevates every moment on the pitch and much more.
With 300 individual licensed partners, giving players access to
more than 19,000 athletes across 700 teams, in 100 stadiums and
over 30 leagues around the world, FIFA 23 is the place you can play
in iconic competitions such as UEFA Champions League, UEFA Europa
League, brand new UEFA Europa Conference League, Premier League,
Bundesliga, LaLiga Santander, CONMEBOL Libertadores, CONMEBOL
Sudamericana and now as Juventus in Serie A.
Join the EA SPORTS FIFA community at Facebook and on Instagram,
or follow us on Twitter @easportsfifa.
EA SPORTS FIFA 23 assets are available to download on the
official EA press site at PRESS.EA.COM.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops markets, publishes
and delivers games, content and services that can be played and
watched on game consoles, PCs, mobile phones and tablets.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of
Electronic Arts Inc. FIFA and FIFA's Official Licensed Product Logo
are copyrights and/or trademarks of FIFA. All rights reserved.
*HyperMotion2 technology is only available on PlayStation 5,
Xbox Series X|S, PC, and Stadia versions.
version on businesswire.com: https://www.businesswire.com/news/home/20220724005025/en/
Eric Escaravage Global PR Lead, EA SPORTS FIFA
Electronic Arts (NASDAQ:EA)
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